RSS

Author Archives: tranthixuan

TRẦN THỊ XUÂN – ENTRY 3


TRẦN THỊ XUÂN – ENTRY 3

 

 

 

ENTRY 3: INDENTIFYING BIAS

 

 

Item 1:

 

 

 

 

 

 

Stereotype

 

Analysis: this is the image ofGermanywhich people know .for example, when  people are remaindered of  theGermany.When looking at those symbols, people will immediately remember the image ofgermany  without any nations in the world.

 

http://www.google.com.vn/imgres?q=Stereotype+of+germany&hl=vi&sa=X&biw=1280&bih=677&tbm=isch&prmd=imvns&tbnid=YzNdCxrzqECNiM:&imgrefurl=http://martins-underpants.blogspot.com/2010/03/german-man-stereotype.html&docid=woVKvlP9DfrXPM&imgurl=http://3.bp.blogspot

 

 

item 2:

 

 

Discrimination

 

Analysis: This illustration is of a poster drawn by an anonymous artist, date unknown, during World War II. It illustrates anti-Japanese propaganda created during World War II inAmerica, perpetuating the stereotype of the dangerous sexually predatory Asian man, a menace to White women.

http://commons.wikimedia.org/wiki/File:Anti-Japanese_World_War_II_propaganda_poster_war_bonds.jpg

 

 

 

item 3:

 

Prejudice

 

Analysis:

 

“The two platforms” From a series of racist posters attacking Radical Republican exponents of black suffrage, issued during the 1866 Pennsylvania gubernatorial race .he poster specifically characterizes Democratic candidate Hiester Clymer’s platform as “for the White Man,” represented here by the idealized head of a young man. (Clymer ran on a white-supremacy platform.) In contrast a stereotyped black head represents Clymer’s opponent James White Geary’s platform, “for the Negro.” Below the portraits are the words, “Read the platforms

 

http://en.wikipedia.org/wiki/File:Racistcampaignposter1.jpg

 

 

Advertisements
 

ENTRY 2_TRẦN THỊ XUÂN

Item 1:

http://www.youtube.com/watch?v=WG07bx-Z8AY&feature=related

 

 

Components

Contents

1

Source

VFresh smoothie Company

2

Target audience  Everyone

3

Medium Advertised  in the press,  on TV;  billboards and posters; pasted on the buses, etc…

4

Context near a lake In a forest

5

Objectives  Affirm uses of vfresh smoothie, introduce vfresh smoothie as a new superior drink good for health (refresh and pure).

6

Message General selling proposition Drink vfresh smoothie to have a healthy body.- The product will bring you a feeling  of “real pure and fresh”
Product attributes 100%  vfresh smoothie made from real fruit and natural smell,. very good for health
Customer benefits – Have cheery and comfortable spirit and feel safe
Personal values Health, happiness, dynamism, safe.

7

Message execution Description -The sight is a bright day in the forest near the lake. There are many trees and sunny lights. A crocodile is going eating a duck and a cock who are hugging. However, the true love of a duck and a cock make crocodile fall in true teas .true is the most important so Vfresh smoothie made from true fruits is one of the choices of many people.
Execution styles (s)Rhetorical device (s) Mood, metaphor (the love of the cock and the duck in danger talk about the true love), symbol (tears imply emotion and sad). – Overstatement, symbol.

8

Evaluation The slogan “true is the most important” totally touch whose psychology like the true love of the duck and the cock as well as the true tears of crocodile. It’s successful in attracting people’ care about the product.-The advertisement is colorful, spectacular, and emotional.

 

 

Item 2:

 

 

http://www.youtube.com/watch?v=2XG92RmaKEc

 

 

Components

Contents

1

Source

Vinamilk company

2

Target audience Every one, especial children

3

Medium Advertised  in the press,  on TV;  billboards and posters; pasted on the buses, etc…

4

Context A boy and a cow in a chair in a park

5

Objectives  persuade uses of vinamilk, introduce vinamilk as a new fresh drink good for health  and bring many happy for every one

6

Message General selling proposition The product will bring you many happy moments
Product attributes  
Customer benefits Not only have  a fresh drink but also many happy
Personal values Feel comfortable spirit and happy life

7

Message execution Description A boy along with a cow sitting in a chair in a park. When a boy drinks vinamilk, the cow feels happy and smile. A boy drinks more and more vinamilk the cow smile more and more.
Execution styles (s)Rhetorical device (s) Humorous and slice of life  and overstatement.metaphor(drink much vinamilk you will have many happy)

8

Evaluation A funny advertisement

 

Item 3

 

http://www.youtube.com/watch?NR=1&v=aD86M6TUFpg

 

Components

Contents

1

Source

Sfone tvc company

2

Target audience Every one,

3

Medium Advertised  in the press,  on TV;  billboards and posters; pasted on the buses, etc…

4

Context Every where inho chi minh city

5

Objectives  persuade uses of sfone tvc,bring every one many benefits and it is the most economical ways for every body

6

Message General selling proposition The product will bring you  many benefits as well as  economical way
Product attributes  
Customer benefits Can save much money and have forever benefits
Personal values can limit amount money spend on telephone and have benefit forever

7

Message execution Description Talk about a special phenomenon,every one become unconscious because of  cost of sfone tvc
Execution styles (s)Rhetorical device (s) Humorous and slice of life  and overstatement. (every one become unconscious because of cost sfone tvc)

8

Evaluation A funny advertisement

 

 
2 phản hồi

Posted by trên 12/10/2011 in Uncategorized

 

ENTRY1_TRẦN THỊ XUÂN

Item1:poem

 

Don’t Quit!

When things go wrong as they sometimes will,
When the road you’re trudging seems all uphill
When the funds are low and the debts are high,
And you want to smile, but you have to sigh,
When care is pressing you down a bit —
Rest if you must, but don’t quit.

Life is strange with its twists and turns,
As every one of us sometimes learns,
And many a fellow turns about
When he might have won had he stuck it out.
Don’t give up though the pace seems slow —
You may succeed with another blow.

Often the goal is nearer than
It seems to a fair and faltering man,
Often the struggler has given up
When he might have captured the victor’s cup,
And he learned too late when night came down,
How close he was to the golden crown.

Success is failure turned inside out —
The silver tint of the clouds of doubt,
And you never can tell how close you are,
It may be near when it seems afar,
So stick to the fight when you’re hardest hit, —
It’s when things seem worst that you mustn’t –

… — Author Unknown –….

 

 

MESSAGE:

Indeed tough times don’t last but tough people do. Failures and repeated failures, besides instances of discouragement and repeated discouragement, should be met with repeated attempts and renewed courage.These lines of ‘Don’t Quit’ are, thus, doubtless not mere theoretical rhetoric: “Don’t give up, though the pace seems slow -/ You might succeed with another blow”.

 

RHETORICAL DEVICES:

–  rhyme: will- uphill , hit – quit, out- doubt, slow- blow……..

– alliteration: Don’t give up though the pace seems slow

– antithesis: It may be near when it seems afar

 

item2:  picture

RHETORICAL DEVICES

– Symbol: smoke and polluted water with fish bone is the symbol of polluted environment

– Irony: the earth is more and more polluted and a ragged person is crawling, fish bone is the result that pollution bring

MESSAGE:

Environment problem have become an issue in the world due to the adverse effects associated with it. The results have affected all the living things and the non living thing, the major effect being observed in the climatic changes due to the increasing process of industrialization . Since this has become a problem in all parts of the world, addressing the problem has become a necessity.

 

Item 3:the story

 

 The stonecutter

There was once a stonecutter who was dissatisfied with himself and with his position in life.

One day, he passed a wealthy merchant’s house and through the open gateway saw many fine possessions and important visitors. “How powerful that merchant must be!” thought the stonecutter. He became very envious, and wished that he could be like the merchant. Then he would no longer have to live the life of a mere stonecutter.

To his great surprise, he suddenly became the merchant, enjoying more luxuries and power than he had ever dreamed of, envied and detested by those less wealthy than himself. But soon a high official passed by, carried in a sedan chair, accompanied by attendants, and escorted by soldiers beating gongs. Everyone, no matter how wealthy, had to bow low before the procession. “How powerful that official is!” he thought. “I wish that I could be a high official!”

Then he became the high official, carried everywhere in his embroidered sedan chair, feared and hated by the people all around, who had to bow down before him as he passed. It was a hot summer day, and the official felt very uncomfortable in the sticky sedan chair. He looked up at the sun. It shone proudly in the sky, unaffected by his presence. “How powerful the sun is!” he thought. “I wish that I could be the sun!”

Then he became the sun, shining fiercely down on everyone, scorching the fields, cursed by the farmers and labourers. But a huge black cloud moved between him and the earth, so that his light could no longer shine on everything below. “How powerful that storm cloud is!” he thought. “I wish that I could be a cloud!”

Then he became the cloud, flooding the fields and villages, shouted at by everyone. But soon he found that he was being pushed away by some great force, and realized that it was the wind. “How powerful it is!” he thought. “I wish that I could be the wind!”

Then he became the wind, blowing tiles off the roofs of houses, uprooting trees, hated and feared by all below him. But after a while, he ran up against something that would not move, no matter how forcefully he blew against it — a huge, towering stone. “How powerful that stone is!” he thought. “I wish that I could be a stone!”

Then he became the stone, more powerful than anything else on earth. But as he stood there, he heard the sound of a hammer pounding a chisel into the solid rock and felt himself being changed. “What could be more powerful than I, the stone?” he thought. He looked down and saw far below him the figure of a stonecutter.

(Benjamin Hoff from The Tao Of Pooh)

 

RHETORICAL DEVICES

 

– Rhetorical question: What could be more powerful than I, the stone?

 

– Repetition: “I wish that I could be”, “How powerful….”

 

MESSAGE :We don’t know the extent of our own personal power. And, sometimes, the most insignificant seeming people among us are those most able to effect great change. be happy with who you are; everyone has a role to play

 

 

Reference:

 

http://www.anownsite.com/articles/dont-quit-poem.shtml

 

http://www.123rf.com/photo_10361368_environment-problem.html
http://go.webassistant.com/wa/upload/users/u1000057/workspaces/30stories/

 

 

 
3 phản hồi

Posted by trên 19/09/2011 in Entry 1