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Author Archives: Nguyễn Trà My

About Nguyễn Trà My

I belong where my heart dreams of I breath where my tears never run I believe in where my spirit fies

ENTRY 3 – Nguyễn Trà My

ENTRY 3

Identifying Bias

ITEM 1:

Source: http://www.abovetopsecret.com/forum/thread502011/pg1

–       Discrimination  (racism discrimination)

–       Analysis : It is clear that colored people suffer from the discrimination in public places like where they are allowed to drink water. And in this picture, their water tank is very small and dirty. Because white people believe that colored people do not have the same class with them and they just receive poor services.

ITEM 2:

Source : http://mappingpolitics.blogspot.com/2009/07/for-f.html

–       Prejudice (gender prejudice)

–       Analysis : Men, mostly, were working and earning the income, while women inside were the ones busy working for the daily housework such as cooking, washing and taking care children. In this advertisement, the woman stands behind the man and the script  “the Chef does everything but cook- that’s what wives are for!” shows the men’s opinion about their wives duty.

ITEM 3:

Source: http://www.guardian.co.uk/media/greenslade/2008/nov/24/week

–       Bias caused by emotive language

–       Analysis : the word they use to call a police “a cop” like the way of criminals. This title can cause a misunderstanding about the police and also cause many controversial comments from the readers.

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Entry2- Phạm Thị Huyền

Item 1: Huggies nappy advertisement

http://www.youtube.com/watch?v=hCc2wJG-jPY

Components

Contents

1 Source Huggies company
2 Target Audience Baby
3 Medium (media) TV broadcasting
4 Context The world of babies (at the company, on the road and at home)
5 Objectives Create an strong impress and interesting feeling.

Introduce about the baby’s nappy.

6

Messages

General Selling Proposition Slogan: “ Hard day, soft nappy”. “Huggies, be happy”
Product Attributes Features of product: soft and dry.
Customer Benefits Babies using the Huggies nappy will be comfortable all the long day.
Personal Values Be happier, more confident and comfortable.

Always smile despite of  great difficulties.

7

Message Execution

Description The baby go to his company, his boss calls him to the room and reports to fire him angrily. He keeps smiling , arranges the personal implement and leaves the company. When he goes out, his car is being pulled by another van. He still smiles and walk to the home. Then, he drops the key to the corner so he lie down to the hammock. But he is completely in wet by water from the pipe in the garden.

He spends a  hard day with a big smile on his face thanks to Huggies nappy.

Execution Style(s)/ Rhetorical Devices Humorous, overstatement.
8 Evaluation It is a really attractive advertisement because of cute characters and interesting pilot.

Item 2: Heniken beer ad

http://www.youtube.com/watch?v=NOC2YxFeNFU

 

Components

Contents

1 Source Heniken company
2 Target Audience Everyone, especially men

 

3 Medium (media) TV broascasting

 

4 Context In a big house
5 Objectives Create an impress and truth on the customer, especially the men.
6

Messages

General Selling Proposition Slogan: “ Can just only be Heniken”.
Product Attributes Cool, fresh, buoyant, satisfied.
Customer Benefits Be happy and funny and satisfied like the men in the ad.
Personal Values Affirm value of yourself with a famous label product.

Affirm the estate of the strong side.

7

Message Execution

Description A group of women visit the house with full of comforts, but they are really overwhelmed with the room of imnumerous clothes, shoes and jewelly,so they shout happily . however , while they are shouting, they hear the other louder shout from another room. It turns into a group of men are shouting cherrily because of the room full of Heniken beer.
Execution Style(s)/ Rhetorical Devices Symbol (clothes or shoes smbol for the weak side and Heniken beer symbols for the strong side), pun(humorous).
8 Evaluation The ad attract the interst of men to use the product. More important, it can help them affirm the estate of strong side.

Item 3:  Trust condom ad

http://www.youtube.com/watch?v=nRV1DSj-nfU

 

Components

Contents

1 Source Trust condom firm
2 Target Audience Young people
3 Medium (media) TV broadcasting
4 Context On the street
5 Objectives Introduce impressively about the product

Make it popular

6

Messages

General Selling Proposition You can trust on the “ Trust condom”
Product Attributes Safety,touch but sensible
Customer Benefits Have a safety when using it
Personal Values  
7

Message Execution

Description On the street,It is raining. There is a charming  woman walking under the umbrella. On the opposite side, there is a handsome man. Everyone looks them admirely. Suddenly, it stops raining. She is going to put it into its cover. Unfortunately, it is blowed in wind. The man comes near and take a Trust condom from his pocket and cover it completely on her umbrella. Everybody is so surprised and supports him.
Execution Style(s)/ Rhetorical Devices Pun(humorous), overstatement.
8 Evaluation It makes an surprise to audience and improves the quality of the product.

 

 

 

 

 

 

 
2 phản hồi

Posted by trên 12/10/2011 in Entry 2

 

Entry2- Nguyễn Trà My

Item 1:

Components

Contents

1

Source Axion companyhttp://www.youtube.com/watch?v=bZ2EKswyTao&feature=related

2

Target audience everyone

3

Medium (media) TV advertisement

4

Context Three young people , car accident happened in a desserted road

5

Objectives Raising an awareness of the importance of wearing seatbelt when driving

6

Message General selling proposition
Product attributes
Customer benefits Saving theirlife
Personal values Reducing the number of deaths in car accident

7

Message execution Description There are three young people in a serious car accident. Their souls in turn disembody. Just only one of their souls can not leave because of the seatbelt.
Execution styles (s)Rhetorical device (s) Slice of life (car accidents take place everyday and many people died because of not wearing a seatbelt)Symbol ( a seatbelt stands for safety)

8

Evaluation Really impressive

Item 2: Coca-cola advertisement

Components

Contents

Source Coca-cola  company  http://www.youtube.com/watch?v=k-STkFCCrus
Target audience Everyone
Medium (media) TV adsvertisement
Context Two soldiers, remote and secluded border, many years ago
Objectives Introducing  Coca-cola
Message General selling proposition Calling for the consumption
Product attributes Coca leaf and cola fruit
Customer benefits Relieving their thirst
Personal values Avoiding hostility and making friends
Message execution Description The story of two soldiers from rival nations who are able to put aside their differences and, for the briefest of moments, see each other as individuals as they share an ice-cold bottle of Coke.
Execution styles (s)Rhetorical device (s) Humorous, slice of lifeOverstatement , irony
Evaluation Interesting

Item 3: Honda advertisement

Components

Contents

1

Source  Honda company            http://www.youtube.com/watch?v=_ve4M4UsJQo&feature=fvsr

2

Target audience Everyone

3

Medium (media) TV advertisement

4

Context Each detail, each section link together in a careful way

5

Objectives  Introducing a new car

6

Message General selling proposition Calling for the consumption
Product attributes Parts of car: screws, windshield, engine,… and especially the accuracy
Customer benefits owning an accurate car
Personal values An effective and meticulous process of producing a perfect car can bring the safety and convenience for the customers

7

Message execution Description An meticulous process takes place from the smallest detail. They link together in a careful way.
Execution styles (s)Rhetorical device (s) Demonstration , scientificOverstatement

8

Evaluation Successful. They can arouse the curiosity of the audience about this product, and let them see the ad from the beginning to the end.
 
2 phản hồi

Posted by trên 11/10/2011 in Entry 2

 

Entry 1- Nguyễn Trà My

Item 1: Poem

Why

By Helen Grandison

why do we begin if we don’t plan to finish
why do we love if we don’t want to get hurt
why do we live if someday we must die
why do we smile if we really hurt inside
why do we frown when everything is upside down
why do we plan but not take to action
why do we cry when someday it will be alright
why do we get mad if we really should be glad
why do we morn when somebody is gone
why do we say hi if we really mean goodbye
why do we question what shouldn’t be questioned
and answer what shouldn’t be answered?
tell me now…why?

Source: Pondering Life, Meaningful Poem http://www.familyfriendpoems.com/poem/pondering-life#ixzz1YPZJ9r00
Family Friend Poems

Rhetorical devices:

  • Rhyme: smile-inside;  frown-down; mad-glad; hi-bye
  • Repetition: “why do we…”

Message:

Each action has its own aim. Just do what you want, do not ask “why” because these

questions can not be answered in satisfied way.

 

 

 

 

 

 Item 2: Story

What They Forgot to Mention

The strongest and sweetest song remains to be sung. – Walt Whitman

I remember the day of my son’s diagnosis of autism as if it were yesterday. The tone of the doctor’s voice, the silence in the room, the words “lifelong disability, no cure, I’m sorry” still sting when I allow myself to reflect on that day.

But I have paused on occasions too numerous to count and thought, Someone should’ve mentioned that this would be part of the package when my child was diagnosed with autism.

Someone forgot to mention that I would listen to my child’s simple utterances or attempted approximations as if he was a world leader giving the speech of a lifetime. I could never have imagined the worth of a single word despite the fact that I may never hear it again.

Someone forgot to mention that when my son was finally potty-trained at age nine, there would be few people who could understand the significance of such an accomplishment, and even fewer with whom I could actually share it. Accomplishments of any size, their true worth known only to me, would bring quiet celebrations between my son and me.

Someone should’ve mentioned that autism is messy! Wallpaper’s meant to be shredded, bathrooms are designed to be flooded, walls are bare in order to smear stuff on them, washable paint really isn’t, and more food will actually be crushed and dropped than eaten.

I wish someone would’ve mentioned that autism is extremely expensive! Doctors, therapists, medications, supplements, conferences, and sensory equipment are only the tip of the iceberg. I could not have guessed that my child’s disability would allow people to cross our path in life who otherwise would not have, and that such people would willingly respond to a child in need.

Someone should have mentioned that each time a child with autism initiates or engages in a reciprocal hug, that feeling that you had when you held him for the first time comes back time and time again.

And they forgot to mention the day my son was diagnosed with autism that the triumphs over this disability would far outweigh the tears, that laughter would eventually ease the sense of loss, and that sheer faith would allow me and millions of other parents to fall into bed exhausted each night, only to get up the next day eager to discover what else they forgot to mention.

Story author Sandy Sotzen

Sandy Sotzen holds a master’s degree in education and has been a special-education teacher for twenty-one years. Sandy is the proud mom of two boys, ages fifteen and twelve, the youngest of which is identified with Autism. She can be reached at sandysotzen@comcast.net.

Source:http://www.chickensoupstories.com/

Rhetorical devices:

  • Repetition:

“ someone should’ve mention that…”

“someone forgot to mention that…”

Message:

The ignorance of the society can make autistic victims and their family come up against difficulties.This story calls upon everyone’s care about this serious disease.

Item 3: Cartoon

Source:

http://jayesh.profitfromprices.com/Fun_Best_Computer_Cartoons.htm

Rhetorical devices:

  • Overstatement:   Dad in the downstair sends a message to Andy in the upstair through a computer.
  • Metonymy: computer- modern technology

Message:

People who are addicted to modern technology can be isolated from both the outside world and their own family.

 

 
5 phản hồi

Posted by trên 19/09/2011 in Entry 1