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Author Archives: tathiluong

Entry 3_Ta Thi Luong

Entry 3: Identifying Bias

Item 1:

This independence of Britain’s educational institutions is most noticeable in universities.  They make their own choice of who to accept on their courses. There is no right of entry to university for anybody. Universities normally select students on the basis of A – level results and an interview. Those with better exam grades are more likely to be accepted.

Source: British education in the book of an introduction to British Studies for second year students

The bias: discrimination

The analysis: the short text shows readers about kind of students the British universities will choose or allow on their courses. Normally, they select A – level students and may consider students with their better exam grades. It means, they ignore or don’t select students who are not good at exam grades and having no the basic of A – level. Therefore, the standard of choosing students the British universities apply, reflects the discrimination on student’s study level.

 

Item 2:

 

Source: http://www.michellehenry.fr

The bias: stereotype

The analysis:  the picture shows a lot of popular images in the United Kingdom such as:  royal families, guardsman in red uniform, weather, welsh…. All these images remind viewers of symbols of a traditional British society. That means viewers are able to connect to Britain through this picture.

Item 3:

Trang http://tintuctrongngay.net.vn

Hà Nội: Cố qua đường ray, cụ già bị tàu cán

Dân Việt – Sự việc xảy ra vào khoảng 11h trưa nay, 11.11, tại đoạn đường ray đối diện số nhà 354 Lê Duẩn, Hà Nội. Nạn nhân tử vong tại chỗ.

Trang http://www.tienphong.vn

Tàu hỏa cán chết cụ già

TPO – Khoảng 11h hôm nay (11-11), tàu SE20 (tuyến Đà Nẵng – Hà Nội) đâm chết một cụ già tại đường ray trên địa bàn phố Lê Duẩn (đoạn trước số nhà 354 Lê Duẩn, quận Hoàn Kiếm, Hà Nội).

The bias: assumption

The bias is caused by emotive language

The first title shows the reason for an old man’s accident – the old man was hit by train because of crossing the railway. Moreover, the title extremely evokes the reader’s curiosity what is consequence of accident to the old man. More important, the readers think of this title that the old man himself was blamed for his accident. However, the second title refers to the factor – train and the consequence of accident to the old man – the old man’s death. Therefore, the readers strongly understand that the train was blamed for the old man’s death. In other word, the title emphasize on the train’s mistake on the dead man.

 

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Entry_2

Entry 2

Item 2: Rejoice Ad

Components

Contents

1.

Source Shampoo Chinese company – Rejoice

2.

Target audience Everybody

3.

Medium TV advertisement and internet

4.

Context In 2009 in Hong Kong

5.

Objective To sell and encourage people to buy Rejoice shampoo

6.

 

Messages

General selling proposition Use Rejoice, you have smooth hair and attract other people in all ways.
Product attributes Have a good scent and chemical elements that keep your hair specially distinguished from other people’s
Customer benefits To be charming and attractive with smooth hair and help to build a good relationship.
Personal values Sexual attraction, confidence and happiness

7.

 

Message execution

 

Description

In the wedding, the groom and the bride play a game with their friends. The groom is blindfolded to find his bride among all his girlfriends. At the end, he recognizes his bride by touching the girl’s silky and perfect hair.
Execution styles/ rhetorical devices Image, lifestyle, product symbol

overstatement

8.

Evaluation Emotional, interesting and impressive

Item 3:Rexona commercial

Components

Contents

1.

Source Rexona unilever

2.

Target audience Everybody

3.

Medium TV advertisement and internet

4.

Context In 2010

5.

Objective Raise viewer’s awareness of their body ordure and sell the product

6.

 

Messages

General selling proposition If you don’t use Rexona, your body excretes sweat that keeps people far away from you and makes you get out of attraction.
Product attributes Protect your body from the body ordure and too small to keep by your side (convenient)
Customer benefits Make your body become fresh and clean per day so that you are very active and confident.
Personal values Confidence and sexual attraction, peace in mind, comfortable life.

7.

 

Message execution

 

Description

A young woman enjoys banana then throws its own peel on the street. Unfortunately, she falls down because of treading in the banana peel. Simultaneously, her bag is casted on the skateboard which is running on the road. She rushes chasing her bag and meets a man keeping her bag in his hand. They look at each other passionately, but he feels a bad smell from her body. Accidentally, she got a tube of Rexona dropping from an unknown place. After using it, she becomes confident and attractive.
Execution styles/ rhetorical devices Mood/ image, humorous

Overstatement

 

8.

Evaluation Impressive, persuasive and easy to remember.

 

 
3 phản hồi

Posted by trên 12/10/2011 in Uncategorized

 

Entry 2_Ta Thi Luong

Entry 2: Item 1

Components

Contents

1.

Source Vim company (spotless group)

2.

Target audience Primarily housewives who often keep their house clean

3.

Medium TV advertisement and internet

4.

Context A daughter and her mother in a Canadian prison.

5.

Objective To persuade people, especially housewife to use Vim for cleaning

6.

 

Messages

General selling proposition Use Vim for cleaning to leave the prison as soon as possible. Raising people’s awareness of using  Vim for saving time, thanks to that people can spend on taking care of  their family (children)
Product attributes Clean most tough stuff
Customer benefits Remove tough dirt without scratching or damaging surface and save time
Personal values A comfortable life

7.

 

Message execution

 

 

Description

A daughter goes to visit her mother who is cleaning the bathroom in a prison. She doesn’t know when her mother gets out of the bathroom because she has to clean the toughest dirt by an ineffective cleaning liquid.
Execution styles/ rhetorical devices Product symbol, life style

8.

Evaluation Personally, emotional and impressive.
 
4 phản hồi

Posted by trên 12/10/2011 in Uncategorized

 

Entry 1_Ta Thi Luong

Entry 1

Item 1: Poem

The Prayer of the Children by Kurt Bestor

Can you hear the prayer of the children

On bended knee, in the shadow of an unknown room?

Empty eyes with no more tears to cry,

turning heavenward toward the light.

Cryin’ Jesus help me

to see the mornin’ light of one more day,

but if I should die before I wake,

I pray my soul to take.

Can you feel the hearts of the children

Aching for home, for something of their very own?

Reaching hands with nothing to hold on to,

but hope for a better day, a better day.

Cryin’ Jesus help me

to feel the love again in my own land,

but if unknown roads lead away from home,

give me loving arms, away from harm.

 Can you hear the voice of the children

softly pleading for silence in their shattered world?

Angry guns preach a gospel full of hate,

blood of the innocent on their hands.

Cryin’ Jesus help me

to feel the sun again upon my face.

For when darkness clears, I know you’re near,

bringing peace again.

 Da-li cu-je te sve dje-cje mol-it-ve?

Can you hear the prayer of the children?

I have a strong emotion when reading story. Many rhetorical devices are used effectively for expressing the ideas

Rhetorical devices:

–          Climax: “can you…….of the children” and  “Cryin’Jesus help me” such as “ can you hear the prayer of the children”

–          Rhetorical question: “can you hear or can you feel…….?”

–          Metaphor: “you” maybe is anyone or God, “I” and “me” is children.

–          Repetition: clearly used in the two first cantos: “on bended knee, in the shadow…..”; “Aching for home, for something…..”.

–          Overstatement: all things describe the children’s sorrow and dream

Message:

I am really interested in this meaning of the poem. The poem isn’t about any specific children in any society, but is about all children who suffer misfortune in real life. Each canto shows a kind of children whose lifetime is unhappy and full of hardship and sorrow such as diseases, homelessness and wars. Therefore, they have dreams of getting out of unluckiness and enjoying a beautiful life time with sunlight, love and peace. For someone, these dreams are so simple and apparent, but for these children, it is so far from their hand and difficult to achieve. They can just satisfy these things by dreaming and praying. How piteous they are! In sum up, the poem successfully reflects a real unfair life in which children live like pitiful and innocent victims. It arouses the reader’s compassion to children and keeps in one’s mind about how to save the children’s lives when you hear the children’s prayers?

Item 2: Story

Indian folklore: Two Wolves – Posted by Corina

One evening an old Cherokee told his grandson about a battle that goes on inside people. He said, “My son, the battle is between two “wolves” inside us all.”

One is EVIL: It is anger, envy, jealously, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, and ego.

The other is GOOD: It is joy, peace, love, hope, serenity, humility, kindness, empathy, generosity, truth and faith.

The grandson thought for a minute and then asked his grandfather: “Which wolf will win?”

The old Cherokee simply replied, “The one you feed.”

From my point of view, this story is very interesting, which uses some rhetorical devices for delivering author’s ideas

Metaphor:

–          Wolves (include the EVIL and the GOOD) – the two contradictory sides of character exist in each person. The first one called is nature and the second called is society

–          The battle between “wolves” – the constant contraction of two sides of character.

Message:

After enjoying this story, I have a strong feeling of character. Firstly, each one owns these two sides of character simultaneously. They exist equally and contrast to each other extremely and interruptedly. One can’t accept the one side and except the other one. Secondly, one can transform oneself from the EVIL to the GOOD and vice versa early if behaving and acting prior to one of the sides. In conclusion, the story helps the readers recognize the real character in each one in order to balance and control oneself properly.

Item 3: Cartoon

That’s not my jobPosted by Corina

Looking at the picture, I’m very impressed by the image of the boat being full of water and sinking.  Especially, someone on the boat is trying their best to take water out of the boat meanwhile the others are doing nothing and smiling happily because of making certain that “the hole isn’t at our end”

This picture applies some rhetorical devices below to convey message to readers.

Metaphor:

–          The sinking boat refers to a common and important task or work or problems that need to be done immediately by a group of people.

–          The two people rescuing the boat characterize the responsible and the others doing nothing illustrate the irresponsible in a group

Irony: the sentence “sure glad the hole isn’t at our end” means the work is someone’s, but not everyone’s.

Message:

This picture is worth seeing and thinking about working in group, specially, in a very big group. Generally, some people make their effort of fulfilling the common work as much as possible. However, some others ignore because they don’t see their benefits from doing the common work. That is reason they don’t contribute anymore. In short, this picture also reminds that everybody plays an important role in group, so everyone has to take responsibility for solving problems and places common interests above private interests.

Source:http://education-for-solidarity

 
5 phản hồi

Posted by trên 20/09/2011 in Entry 1