Author Archives: phuonganhle

Le Thi Phuong Anh – Entry 3




–         Scapegoating

–         Analysis: In the picture, we can see that maybe a secretary is reporting  about the earthquake to the presedent. The report said that earthquake was caused by unamed fault. After listening to the report, the presedent immediately decided to call the unamed fault “BUSH’S FAULT”. The president blamed for the fault on Bush president who was a former president.


–         Discrimination

–         Analysis: In the picture, there are six people playing chess. Three black persons are in the same team and three white persons are in the same team. It is easy to see the racial discramination because black persons only have pawns which is the lowest position in the chessboard in their hands while white persons hold all power chesspieces such as king, queen and net force.


–         Stereotype

–         Analysis: This cartoon shows stereotype of  Europe countries’ qualities. Clue- search for the opposite adjective e.g-for British:  bad at cooking; French:bad- tempered while driving.

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Posted by trên 23/11/2011 in Uncategorized


ENTRY 2_LeThiPhuongAnh


ITEM 1: “Coca cola” advertisement

Components Contents
1 Source John S. Pemberton
2 Target Audience Most of people, specially people have to work hard and stressfully
3 Medium (media) Television, internet
4 Context Border between 2 countries : American andCanada
5 Objectives To introduce the product (coca cola) and to sell
6 Messages General selling proposition If you use the product, you can open happiness
Product Attributes  Slake people’s thirst
Customer Benifits Making you feel comfortable and cool
Personal value Open-heartedness
7 Message Execution Description Two border guards of 2 countries are carrying out their tasks. One of them takes a coca cola bottle and intend to give the other one a bottle to enjoy each other. But they can’t cross the border. Finally one decides to draw one more border line and clear the old border so that his friend can get the bottle. The video expresses that the coca cola bottle help people break barriers between them.
Execution Style(s)/Rhetorial Device(s) Execution styles: Humorous, real animated productRhetorical devices: overstatement
8 Evaluation In my opinion, this advertisement is funny and meaningful. It expresses conciliation between 2 countries.

ITEM 2: “Thai life insurance” advertisement



1 Source Thai Life Insurance
2 Target Audience  Everybody  but mainly parents
3 Medium (media)  Internet and telivision
4 Context  Unclear
5 Objectives  To introduce the produc and sell
6 Messages General selling proposition  If you don’t buy insurance, you will have to pay much money for your accident.
Product Attributes   Decreasing risk in your accident
Customer Benifits Protecting your life
Personal value Expressing love to each other
7 Message Execution Description  A girl always were shy of her father who was deaf. She was often teased by cher classmates so she killed herself. And her father tried to do everything so that she could live and he used his own blood to save his daughter’s life. Finally, she understood how he loves her.
Execution Style(s)/Rhetorial Device(s)  Slice of lifeIrony
8 Evaluation This ad is very moving and educational.

ITEM 3: “Thuoc dan ban chan” advertisement



1 Source  Binh Minh company
2 Target Audience   People who have some problems about  their feet, backs and sleeplessness
3 Medium (media)   Internet and telivision
4 Context   Investigations of trading drug
5 Objectives   To introduce and sell the product


General selling proposition   If you don’t you this product, you will suffer from uncomfortable diseases such as backache, sleeplessness and so on
Product Attributes It can cure many diseases and make detoxification of your body
Customer Benifits  Making you healthier and more comfortable
Personal value Confident
7 Message Execution Description  A group of investigators were thinking that other group were carrying out a drug trading and then investigators followed them. Finally, they also took a photo of that group when they were exchanging the product each other. But when they checked the product, they relized that it was not drug. It was “thuoc dan ban chan”
Execution Style(s)/Rhetorial Device(s)   Execution Styes: humorous and musical
8 Evaluation   Funny
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Posted by trên 10/10/2011 in Entry 2


Entry 1_LeThiPhuongAnh


I Do Not Love You Except Because I Love You

By Pablo Neruda


I do not love you except because I love you;
I go from loving to not loving you,
From waiting to not waiting for you
My heart moves from cold to fire.

I love you only because it’s you the one I love;
I hate you deeply, and hating you
Bend to you, and the measure of my changing love for you
Is that I do not see you but love you blindly.

Maybe January light will consume
My heart with its cruel
Ray, stealing my key to true calm.

In this part of the story I am the one who
Dies, the only one, and I will die of love because I love you,
Because I love you, Love, in fire and blood.


– Metaphor: hate – love so much; January light – age; my key – my soul; fire and blood – suffering; die – be miserable.

– Antithesis: “I do not love you except because I love you”; “I go from loving to not loving you”; “From waiting to not waiting for you”.

– Message: A man love a girl unilaternally. His love for her is so much that he can not love her more. He loves her without any reason. It is simple she is a person he loves. From that we can see love is so precious and loving doesn’t mean receiving.



Two seeds

Two seeds lay side by side in the fertile soil.

The first seed said, “I want to grow! I want to send my roots deep into the soil beneath me, and thrust my sprouts through the earth’s crust above me … I want to unfurl my tender buds like banners to announce the arrival of spring … I want to feel the warmth of the sun on my face and the blessing of the morning dew on my petals!”

And so she grew…

The second seed said, “Hmmmm. If I send my roots into the ground below, I don’t know what I will encounter in the dark. If I push my way through the hard soil above me I may damage my delicate sprouts … what if I let my buds open and a snail tries to eat them? And if I were to open my blossoms, a small child may pull me from the ground. No, it is much better for me to wait until it is safe.”

And so she waited…

A yard hen scratching around in the early spring ground for food found the waiting seed and promptly ate it.


–         Metaphor: two seeds – two kinds of persons, fertile soil – good condition

–         Message: The story gives us a message that if we always have to try to overcome challenges, we will get great achievements. In contrast, if we are always afraid of hardship, we will never rise and even be removed.





– Irony:  Sexism.

– Metaphor: The woman – women, the man – men.

– Overstatement.

– Message: The cartoon shows us see a big problem of society which is sexism.



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Posted by trên 19/09/2011 in Entry 1