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ENTRY 3: MẠC MY NI NGUYỆT

ENTRY 3

Identifying Bias

 

ITEM 1: http://www.toonpool.com/cartoons/The%20intolerable%20intolerance_37281

 

 

– Prejudice

– Analysis: The cartoon expresses the negative attitude of native American toward the immigrants. When native American lost their job without knowing the real reason, they blame the immigrants for that. Although the immigrants do nothing wrong, they think  it is all the immigrant’s fault.

 

ITEM 2: http://brotherpeacemaker.wordpress.com/2007/08/

 

 

– Discrimination

– Analysis: The cartoon depicts a late night in a traditionally urban neighborhood in the black community where a man has just shot another man in the back. Actually, the cartoons expresses the negative attitude toward the black. The black means aggressiveness, violence  and crime.

 

ITEM 3: http://www.britannica.com/blogs/2007/12/the-double-bind-dilemma-for-women-leaders/

 

 

– Stereotype

– Analysis: Woman are often evaluated against a “masculine” standard of leadership, women are left with limited and unfavorable options, no matter how they behave and perform as leaders. When women act in ways that are consistent with gender stereotypes, they are viewed as less competent leaders. When women act in ways that are inconsistent with such stereotypes, they are considered unfeminine. Therefore, woman are not suitable to become a good leadership.

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Entry 2_Mac My Ni Nguyet

1. TIO TEA

Components Contents
1. Source TIO TEA
2. Target Audience Young people
3. Medium (Media) TV ad
4. Context In 2011in Korea
5. Objective Introduce TIO TEA as a kind of new drink.
6. Messages General Selling Proposition Using TIO TEA can help you to release anger  and discomfort.
Product Attributes The taste and the smell of TIO TEA.
Customer Benefits Create better mood
Personal Values To become more comfortable
7. Message execution Description In high school yard, the female teacher gets angry with the male teacher because she misunderstands that he is in the relationship with a young school girl. The male teacher is in bad mood too cause the school girl keep silent all the time. He drinks TIO TEA to release his anger.
Execution Styles/ Rhetorical Devices – Spokes-person (the man speaks with angry voice)-Lifestyle (a life-like situation)

-Humorous (The facial expressions of the man are very funny and humorous)

– Metaphor

8. Evaluation Great success: Bringing great profit to the company and making TIO TEA become very popular.

Item 2: The SHILLA Duty Free Cosmetics 

Components Contents
1. Source The SHILLA Duty Free Cosmetics
2. Target Audience Young adults
3. Medium (Media) TV ad
4. Context In 2011in Korea
5. Objective Introduce The SHILLA DUTY FREE as a kind of cosmetics.
6. Messages General Selling Proposition Using The SHILLA Duty Free Cosmetics can help you to attract the people of the opposite sex.
Product Attributes The smell, color and quality of The SHILLA Duty Free Cosmetics
Customer Benefits To be more attractive
Personal Values To become more social attractive
7. Message execution Description A handsome man is kissing a beautiful woman because she is very attractive when using The SHILLA Duty Free cosmetics. The other man comes across and he is jealous with that lucky man.
Execution Styles/ Rhetorical Devices – Spokes-person (the man speaks the message of the CF)-Lifestyle

– Musical

8. Evaluation Great success: Bringing great profit to the company and making The SHILLA Duty Free Cosmetics become very popular.

Item 3: The UbyKotex Tampon

Components Contents
1. Source The UbyKotex Tampon
2. Target Audience Female
3. Medium (Media) TV ad
4. Context In 2011in the U.S
5. Objective Introduce the UbyKotex Tampon to the consumers.
6. Messages General Selling Proposition Using the UbyKotex Tampon can bring you comfort, confidence and relaxation.
Product Attributes The material and absorbency of the UbyKotex Tampon
Customer Benefits To be more comfortable and confident
Personal Values To become more social attractive
7. Message execution Description Two women, a lady and a young girl, are standing in a flower field and taking about the amazing protection of UbyKotex Tampon.
Execution Styles/ Rhetorical Devices – Spokes-person (the women speaks out the benefits of UbyKotex)- Musical

-Lifestyle

8. Evaluation Great success: Bringing great profit to the company and making The UbyKotex Tampon become very popular.
 
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Posted by trên 13/10/2011 in Entry 2

 

Entry 1_Mạc My Ni Nguyệt

Item1: Poem

Love and Friendship

By Emily Bronte

Source: http://www.poetry-online.org/bronte_emily_love_and_friendship.htm

Love is like the wild rose-briar,
Friendship like the holly-tree
The holly is dark when the rose-briar blooms
But which will bloom most constantly?

The wild-rose briar is sweet in the spring,
Its summer blossoms scent the air;
Yet wait till winter comes again
And who will call the wild-briar fair?

Then scorn the silly rose-wreath now
And deck thee with the holly’s sheen,
That when December blights thy brow
He may still leave thy garland green.

Rhetorical devices:

a)Simile:

+ Love – the wild rose-briar

+ Friendship – the holly-tree

b)Metaphor: connecting friendship with holly and love with the rose (in the second stanza).

c)Rhyme:

– Imperfect rhyme: the holly-tree  – constantly.

– Perfect rhyme: air – fair, now – brow, sheen – green.

Message:

Emily Bronte compares love and friendship using the example of rose-briar and holly. She suggests to her audience in the first stanza that love and friendship often don’t agree with each other, and at last, friendship will win the battle, and be long lasting over love. Love and friendship according to Bronte is both essential, as they affect human beings in every stage of life due to their lust and affection and also play with human emotion while they are being ignored. When Bronte compares love and friendship together, this denote the connection between the two elements in which people turn to friends, when love fades and people celebrate the glory of love while it is still sweet but moan if love loses its faith. However, friendship starts to replace the painful feeling but often people do not realize its importance because the ‘wild-rose briar’ is more beautiful than the ‘holly tree’ where nobody seems to notice its presence.

Item 2: Story

The obstacle on our path

Source: http://go.webassistant.com/wa/upload/users/u1000057/workspaces/30stories/

In ancient times, a king had a boulder placed on a roadway. Then he hid himself and watched to see if anyone would remove the huge rock. Some of the king’s wealthiest merchants and courtiers came by and simply walked around it. Many loudly blamed the king for not keeping the roads clear, but none did anything about getting the big stone out of the way. Then a peasant came along carrying a load of vegetables. On approaching the boulder, the peasant laid down his burden and tried to move the stone to the side of the road. After much pushing and straining, he finally succeeded. As the peasant picked up his load of vegetables, he noticed a purse lying in the road where the boulder had been. The purse contained many gold coins and a note from the king indicating that the gold was for the person who removed the boulder from the roadway. The peasant learned what many others never understand.

Rhetorical devices:

– Symbol: “A huge stone” is a symbol of “obstacle”

– Irony: The peasant removed the huge stone and then he had the gold; those who did not try to remove it, they had nothing.

Message: Every obstacle presents an opportunity to improve one’s condition.


Item 3: Picture

Source: http://www.ahajokes.com/crt037.html

Rhetorical devices:

-Pun: “Wow! He says he’s cute … with dark eyes and a  swimmer’s body”. But actually, “he” is not a boy but a fish has dark eyes.

-Irony:The fact is that, the fish has dark eyes and a swimmer’s body but it is not “he” while the girl think that it is “he”, not something else.

Message: Invisible friends on the internet, do you think that they are what they talk to you?



 
4 phản hồi

Posted by trên 19/09/2011 in Entry 1

 

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