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About nguyenthihange14

iam a student of faculty of teaching enlish, ULIS

Nguyen Thi Hang-Entry 3

ENTRY 3: INDENTIFYING BIAS

ITEM 1

 

https://www.google.com/search?hl=en&sugexp=ernk_totw&cp=10&gs_id=1p&xhr=t&q=scapegoating&tok=SzaB_f0607B

–   Discrimination

-Analysis: Five white cups group up together. The black cup stands alone. It means that the black cup is isolated by these white cups because it is black color while the others are white. This picture indicates the racism discrimination. The white cup is the symbol of white people and the black cup is blacks.

ITEM 2

http://www.cartoonstock.com/newscartoons/directory/p/prejudice.asp

-Prejudice

– Analysis: Police arrest due to eyebrows joining in the middle without reason they only know that anyone who have eyebrows join in the middle is arrested. Because people usually reckon that a person who has eyebrows meet in the middle is a crook, or a bit dim or something like that. Actually, not all eyebrows join in the middle people are bad or criminal.

ITEM 3

 

http://www.google.com/search?tbm=isch&hl=en&source=hp&biw=1366&bih=586&q=STEREOTYPE&gbv=2&oq=STEREOTYPE&aq=f&aqi=g10&aql=&gs_sm=e&gs_upl=1664l8862l0l9129l16l16l4l2l2l0l222l1609l0.7.3l10l0

-Stereotype

-Analysis: People only depend on appearance and clothes to call countries’ name. For example, when they see the red aboriginal they reckon that he is Indian. Actually, the red live in many places not only in India.

Advertisements
 
2 phản hồi

Posted by trên 18/11/2011 in Uncategorized

 

Entry 2_Nguyễn Thị Hằng

Item1: Rexona

I

ADVERTISEMENT ANALYSIS FRAMEWORK

Components
  • Contents
1. Source
  • Product of Unilever
2. Target Audience
  • Young people (men and women)
3. Medium (Media)
  • Television Broadcasting
4. Context
  • The incident takes place on the street with the arrangement advance of giant hand.
5. Objectives
  • Rexona is a brand of antiperspirant for men and women. Create the need to cure antisocial germs in the axillary and introduce the Rexona deodorant as the cure.
6.

Messages

General Selling Proposition
  • Slogan: “ It  won’t  let  you  down”.
Product Attributes
  • Deodorizing body.
Customer Benefits Removal of smell.
Personal Values
  • Becoming more attractive.
7.

Message Execution

Description
  • The young woman eats banana and throw its peel on the street. A giant hand arranges a series of incidents which take place to her. Finally, she meets a handsome boy but they can’t talk together because her smell after using Rexona, she meets him again and everything follows the natural rule.
Execution Style(s)/Rhetorical Device(s)
  • Mood & image, Fantasy
  • Overstatement; climax
8. Evaluation Great success: bringing Rexona to everybody. This advertising is successful because it focuses on the fear of all people. Most people want to become attractive, impressive…they scare their smell body makes everybody keep her away so they will use Rexona.

Item 2: Vizzavi moblie

ADVERTISEMENT ANALYSIS FRAMEWORK

Components
1. Source
  • Vizzavi.co.uk
2. Target Audience
  • everyone
3. Medium (Media)
  • TV & Internet.
4. Context
  • In the tennis match
5. Objectives
  • Introduce Vizzavi mobile, internet mobile, broadband and email
6.

Messages

General Selling Proposition
Product Attributes
  • Instant connection.
Customer Benefits
  • People can contact together at anywhere in seconds
  • Convenient
Personal Values
  • Stylist and convenient
7.

Message Execution

Description
  • In the tennis match, there two cocks are playing tennis. A cock mistakes a his fan( two small birds)  is a tennis ball and beats him. Friend of small bird thinks that is funny and informes this incident to all bird by vizzavi mobile. They are also very funny. Unfortunately, he also is picked up by the cock and the first bird also connect to all friend to inform that news.
Execution Style(s)/Rhetorical Device(s)
  • Animated product symbol, humorous.
  • Symbol, repitition
8. Evaluation Interesting and impressive, very creative

Item 3: VW Polo

ADVERTISEMENT ANALYSIS FRAMEWORK

Components
  • Contents
1. Source
  • VM polo of Germany
2. Target Audience
  • Everyone
3. Medium (Media)
  • TV & Internet
4. Context
  • In the crowded space and private space.
5. Objectives
  • Introduce the comfort of VW polo car.
6.

Messages

General Selling Proposition
  • Polo confidence
Product Attributes
  • 5-star euro NCAP safety rating
  • Laser-welded body shell
  • Galvanized body
  • Modern and elegant
Customer Benefits
  • Convenient and comfortable
Personal Values
  • Stylist, freedom and more confident
7.

Message Execution

Description
  • The dog is very shy. In outer space, he scares anything and don’t dare to express himself. On the contrary, on the polo car he sings satisfactorily
Execution Style(s)/Rhetorical Device(s)
  • Musical & slice of life
  • Repetition, simile and hyperbole
8. Evaluation The great advertisement of U.k. it is very creative and unique advertisement.
 
3 phản hồi

Posted by trên 12/10/2011 in Uncategorized

 

item2: Nguyễn Thị Hằng

A picture.

Source: http://businesswatch.in/inflation-in-india-major-concern-for-economy/effects-of-inflation/

Rhetorical:

  • Irony
  • Metaphor : -rain is a symbol of heavy inflation.

-umbrella symbolizes for the people who have a social status or have a supporter. In this picture, the person who has high-income will have a big umbrella and a float despite price rising he can not to be sunken. Middle-income people have a smaller umbrella so he looks confusing. Finally, Low-income person who has nothing is going to be sunken.

Message: Inflation affects directly most of people in society; especially the low-income person who must make ends meet.

 Item 3:

 LOVE AND FRIENDSHIP

The author: Emily Bronte.

Love is like the wild rose-briar,
Friendship like the holly-tree—
The holly is dark when the rose-briar blooms
But which will bloom most constantly?

The wild-rose briar is sweet in the spring,
Its summer blossoms scent the air;
Yet wait till winter comes again
And who will call the wild-briar fair?

Then scorn the silly rose-wreath now
And deck thee with the holly’s sheen,
That when December blights thy brow
He may still leave thy garland green.

source: http://www.love-poems.me.uk/bronte_emily_love_and_friendship_l_f.htm

Rhetorical:

  • Rhyme: perfect rhyme: air-fair, now-brow, sheen-green.
  • A rhetorical question: “And who will call the wild-briar fair?”
  • Metaphor: Love -wild rose-briar  and friend- holly-tree

Message: Love and friend exist in parallel when love is bright friendship is dark and when love is faded friendship is sheen

 
2 phản hồi

Posted by trên 19/09/2011 in Entry 1

 

ENTRY 1: NGUYỄN THỊ HẰNG

ENTRY 1

 

  1. 1.     A STORY.

The Fox and The Crow

A Fox once saw a Crow fly off with a piece of cheese in its beak and settle on a branch of a tree.

“That’s for me, as I am a Fox,” said Master Reynard, and he walked up to the foot of the tree.

“Good day, Mistress Crow,” he cried. “How well you are looking today: how glossy your feathers; how bright your eye. I feel sure your voice must surpass that of other birds, just as your figure does; let me hear but one song from you that I may greet you as the Queen of Birds.”

The Crow lifted up her head and began to caw her best, but the moment she opened her mouth the piece of cheese fell to the ground, only to be snapped up by Master Fox.

“That will do,” said he. “That was all I wanted. In exchange for your cheese I will give you a piece of advice for the future: “Do not trust flatterers.”

Source: http://www.eastoftheweb.com/short-stories/UBooks/FoxCrow.shtml

Rhetorical:

  • Irony : when the Fox flatter the crow: “ “Good day, Mistress Crow”How well you are looking today, how glossy your feathers; how bright your eye…”
  • Symbol: the fox symbolizes for a cunning man and the crow symbolizes for the person who like to be flattered.

Message: Be careful with flatterers.

 

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