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Author Archives: Nguyen Thi Cuc

About Nguyen Thi Cuc

group ulis.09E14

Entry3_ Nguyen Thi Cuc

 

Item 1: Stereotypical American 

Bias: stereotype 

Analysis: The picture above is of the stereotypical American. We are portrayed as fat, patriotic, and into greasy foods. The image shows a cowboy hat, which puts the term Westerner into an object. There is a hands-free cell phone in the man’s ear, which probably represents how often we are on the phone. The flag shirt shows how we are made out to be proud of our free country and what the flag stands for. The burger and drink represents how often we eat unhealthy foods. This image is stereotypical because there are some Americans who eat healthy, are not patriotic and are definitely not fat.

 Item 2: New York City Bus Makes Women Ride In Back

If you’re a female and you happen to hop on the B110 bus in Brooklyn, you’ll be likely to feel as if you just stepped into a middle east controlled region of the world, that’s because that particular city bus requires that women ride in the back and men ride upfront.

While the B110 bus is open to the public under an agreement with the city the actual vehicle is operated by a private company that services two Hasidic neighborhoods. Under Hasidic rules physical contact in public between the sexes is not allowed and therefore they are separated whenever possible.

Bias: Gender discrimination: Bus is a public mean of transportation so it is equal to everybody. However, in this case, they express a profound discrimination between men and women and they let women have a seat in the back and give permission of the front seat for men.

Analysis:   Discrimination about the physical contact: In the past, especially in the eastern countries, people are not allowed to have physical contact in public place no matter how close is their relationship. But this concept has been changing dramatically in the modern time especially in western countries yet in this bus route, people still hold a old-fashioned way of thinking about the contact of the men and women. As a result, they find ways to separate men and women as much as possible.

http://www.inquisitr.com/151921/new-york-city-bus-makes-women-ride-in-the-back/

Item 3: Scapegoating

Bias: Scapegoating

Analysis: While two men in suits-two businessmen are having meal, they are deliberating each other that they are getting credit. They feel happy and satisfied because whether they are successful or not, both of them are still safe. They are planning to blame sins for other persons who are innocent. In the modern society, corruption’s social evils being condemed.

http://www.cartoonstock.com/directory/s/scapegoat.asp

 
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Posted by trên 04/12/2011 in Entry 3

 

Entry 2: Nguyen Thi Cuc

Item 1: Advertising McDonalds

Source:

http://www.youtube.com/watch?v=y9ajRIgTJNA

Component

Contents

1

Source

McDonalds egypt

2

Target Audience

Everyone, especially young people

3

Medium (Media)

On TV and Internet

4

Context

In 2007 in Egypt

5

Objective

Introduce one of kinds of products and slogan “ I’m lovin’ it”.

6

Messages

General Selling Proposition

Slogan “I’m lovin’ it”-McDonalds combo. Loving McDonalds is more than lover

Product Attributes

Tasty, nothing can compare with(even the love).

Customer Benefits

You will have a good meal.

Personal Values

You will feel comfortable and safe when eating McDonalds, you can enjoy it in your way.

7

Messages Execution

Description

A boy and a girl are travelling in the boat. The white rose in her hand is falling into the sea. Suddenly, the man jumps and takes it back to her. He does everything for his lover such as go shopping, push the car for her. However they come to McDonald’s store, the man attacks the lover to have a McDonald combo set. Then he enjoys his meal alone.

ExecutionStyle(s)/

Rhetorical Devices

Humorous

Overstatement

Metaphor

Slice of life

8

Evaluation

Funny, interesting and successful

Item 2: Advertising Guinness beer

Source:

http://www.youtube.com/watch?v=-pgA8Z7lFVE&feature=fvwp&NR=1

Components

Contents

1

Source

Guinness beer

2

Target Audience

Most of people, especially for man

3

Medium (media)

Television ads.

4

Context

In 2009 in USA

5

Objectives

To selling the product (Guinness beer)

6

Messages

General selling proposition

If you use Guinness beer, you can became a  Guinness

Product Attributes

Stronger and ambitious

Customer Benifits

Making you feel confident.

Personal value

Confidence and strength

7

Message Execution

Description

The ad shows a group of men with full of strength does anything to bring “a world to life”. They overcome challenge s of environment to recreate the world

Execution Style(s)/Rhetorial Device(s)

Execution styles:

–        Fantasy

–        Musical

Rhetorical devices: overstatement

8

Evaluation

Meaningful and impressive

Item 3: Advertisement of Doublemint

Source: 

http://www.youtube.com/watch?v=liq0gek8Fpk

Components

Content

1

Source

Wrigley’s popular gum brands- Doublemint

2

Target audience

Everyone, especially, young people

3

Medium (media)

Television. Internet

4

Context

In 2008, a new version of the Doublemint jingle, introduced in 1960.

5

Objectives

Introduce a new cover of the product, a new slim pack.

6

Messages

General selling proposition

Bringing a new slogan “The taste is gonna move ya” and

Product Attributes

convinient,small and easy to bring, still remain its quality.

Customer Benefits

Fresh with peppermint, delicious taste,

Personal Values

Style, confidence, double pleasure

Messages Execution

Description

 Chris Brown is singing the pop song as well as he is dancing with Doublemint pack.

Execution  style(s)/ Rhetorical device(s)

Musical

Lifestyle

overstatement

8

Evaluation

Great success: the product is for young people.

 
3 phản hồi

Posted by trên 12/10/2011 in Entry 2

 

Entry 1- Nguyen Thi Cuc

Item 1: A poem

The Victor

by: C. W. Longenecker

If you think you are beaten, you are.
If you think you dare not, you don’t.
If you like to win but think you can’t,
It’s almost a cinch you won’t.
If you think you’ll lose, you’re lost.
For out in the world we find
Success begins with a fellow’s will.
It’s all in the state of mind.
If you think you are out classed, you are.
You’ve got to think high to rise.
You’ve got to be sure of your-self before
You can ever win the prize.
Life’s battles don’t always go
To the stronger or faster man.
But sooner or later, the man who wins
Is the man who thinks he can.

  • Rhetorical devices:

–    Rhyme: Terminal thyme:  find- mind-rise- prize, man- can.

–        Metaphor: Life’s battles(challenges in life are never over)

–    Parallelism: If you think you… (You can do anything if you put it on your mind); stronger or faster-sooner or later (assert that you think positively, you can succeed)

  • Message:

People have confidence in themselves; you take on challenges in your life.

 

Source: http://beyondthequote.com/motivational-poems.html

Item 2: A story

The king and the peace contest

There once was a king who offered a prize to the artist who would paint the best picture of peace. Many artists tried and submitted their work. The king looked at all the pictures. There were only two he really liked, and he had to choose between them.
One picture was of a calm lake, perfectly mirroring the peaceful, towering mountains all around it. Overhead was blue sky with fluffy, white clouds. It was the favorite of all who saw it. Truly, they thought, it was the perfect picture of peace.
The other picture had mountains, too, but these were rugged and bare. Above was an angry sky from which rain fell and in which lightening played. Down the side of one mountain tumbled a foaming waterfall. A less peaceful picture would be difficult to imagine. But when the king looked closely, he saw beside the waterfall a tiny bush growing in a crack in the rock. In the bush a mother bird had built her nest. There, in the midst of the rush of angry water, sat the mother bird on her nest in perfect peace.
Which picture would you have selected? The king chose the second picture. Do you know why?
“Because,” explained the king, “peace does not mean to be in a place where there is no noise, trouble, or hard work. Peace means to be in the midst of all these things and still be calm in your heart. This is the real meaning of peace.”

  • Rhetorical devices:

–         Symbol: peace (a symbol of beauty, the people have desire,)

–         Metaphor: the real beauty is hired in deep

  • Message: if you want to have the best things, you need to have a deep look into them. The most worth things is in their meanings so you don’t just consider through their appearance

 

Source :http://go.webassistant.com/wa/upload/users/u1000057/workspaces/30stories/#maybe

Item 3: A cartoon picture

 

1. Rhetorical

– Metaphor: administrative systems ( a turtle with and head of  person as  slowness and oldness image), the man in form of turtle is smoking(congress), an alarm on turtle’s back is going off “rescue” as a ambulance.

– Antithesis: the alarm and the turtle.

– Irony: congress with and turtle.

2. Message

The congress has had a backward thinking, the members have already intended to dispute. The picture is a warning for the congress to work more effectively.

 

 

 Source:http://www.cartoonstock.com/newscartoons/cartoonview.asp?start=&search=news&catref=efin2559&NC_Category=&ANDkeyword=computer&ORkeyword=&TITLEkeyword=&NEGATIVEkeyword=

 

 

 

 

 

 

 

 

 

 

 

 

 
5 phản hồi

Posted by trên 19/09/2011 in Entry 1

 

love the way you lie (^^) Rihanna