Author Archives: lienlethi

Entry 3_Le Thi Lien


Identifying bias


– Stereotype: Women talk more than men

-Analysis: We can see in the picture , there is a wife talking too much about something with her husband while the husband seem to not want to hear it.Some research say that women speak 70000 words a day while the average man just over 2000.So many people believe that women talk more than men.




-Analysis:  A litle girl is confined. She can’t go out likes peers.She look very sad.All people see this picture feel pity for her.She shouted: ‘ why you hate me’ May be she said to my parents who don’t love her just because she is girl, not a boy.This is gender discrimination.




-Analysis: In many countries and regions, people who is injected HIV/AIDS are separated from communnity. They are treated badly by other people.No one want to make friend with them which make them feel lonely and sad.

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Posted by trên 01/12/2011 in Entry 3, Uncategorized


Entry 2_Lê Thị Liên


Item 1: Nokia advertisement


Source Nokia company
2 Target  Audience Everyone
3 Media Broadcast on TV


In the street
5 1 Introduce and sell cell phone Nokia
Message General selling proposition Cell phone NOKIA have many functions which help connect people
Product attributes  many functions like taking photo, camera,  picture message,…
Customer benefits Keep in touch with relatives, friends, send messages to propose marry, …
Personal value unclear
7 Message execution Description A guy plans to propose his girl friend to marry him. He runs everywhere to take his photography s with 4 words: ‘will, you, marry, me’. He sends messages to the girl with line ‘will you marry me? At the end of clip, there is a ‘No’ behind him. It seems that the girl didn’t accept his proposal.
Execution styles

Rhetorical devicesHumorous8Evaluation Very funny, original and impressive.

Item 2: Heineken advertisement



1 Source Heineken beer company
2 Target  Audience People who like drink beer
3 Media Broadcast on TV
4 Context In the supermarket
5 Objectives Sell beer Heineken
Message General selling proposition Drink Heineken and you find many pleasure.
Product attributes Cool, fresh
Customer benefits  Enjoy cool, fresh beer
Personal value Stylishness, fashion
7 Message execution Description A short girl tries her best to take bottle of beer Heineken on the highest shelf in the supermarket. A tall man goes forward to her. She thinks that he helps her but in fact, he takes for himself.
Execution styles

Rhetorical devicesHumorous8Evaluation Very surprising, funny and impressive.

 Item 3: Thai insurance advertisement



1 Source Thai insurance company
2 Target  Audience Everyone
3 Media Broadcast on TV
4 Context  A family consist of a father and his daughter
5 Objectives Persuade customers to use insurance services
Message General selling proposition If you want to insure your life, use  insurance service of Thai insurance company
Product attributes Help you to reduce your finical when having trouble.
Customer benefits  Pay much money for you if unfortunately having accident
Personal value Insurance
7 Message execution Description  The girl had a dumb father so she was bullied by other students in her school, which made her so sad and embarrassed. She was so depressed that she talks bad words to his father and left home. Accident happened to her. Her father was so shock, he took her to hospital with running tear. He asked doctor to take his blood to save her daughter.
Execution styles

Rhetorical devicesMood/ Image,

Slice of life8Evaluation Very moving and impressive.

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Posted by trên 10/10/2011 in Entry 2


Entry1_Le Thi Lien

Item 1: Poem

Fear Of Exam

Whenever it comes
It comes with a bang
ya, I am here to agree
I have fear of exams
If it wouldn’t have been for exam
There wouldn’t have been any term like cram
Till now exams have been cause of most of my sorrows
So I will do anything to stop it from ruining my tomorrow
Exams do nothing but create mess
Without it the world will become a better place
So I ask people to support my cause
And help me in rescuing the world from its vicious jaws
Remember if you want to lead a life without pain
Now is the time to eliminate exams
Now is the time to eliminate exams

*Rhetorical device:

Rhyme: bang-exam-cram, sorrows-tomorrow.

-Symbol: cram, pain=>exam.

*Message: Whenever exam comes, it makes students fell very nervous and fearful. It creates sorrows, mess and pains for them. It is the feeling most students have. So when writing this poem, the author wants to express his real feeling about exams and wants get sympathy from other students. The author may also send a message to teachers or educational officials that they should reduce the number of exam even eliminate exams so that students have more comfortable life.
(Source: Fear Of Exam, Funny Poem for Kids | Family Friend Poems )

Item 2: A story

A Simple Gesture

Mark was walking home from school one day when he noticed the boy ahead of him had tripped and dropped all of the books he was carrying, along with two sweaters, a baseball bat, a glove and a small tape recorder. Mark knelt down and helped the boy pick up the scattered articles. Since they were going the same way, he helped to carry part of the burden. As they walked Mark discovered the boy’s name was Bill, that he loved video games, baseball and history, that he was having a lot of trouble with his other subjects and that he had just broken up with his girlfriend.

They arrived at Bill’s home first and Mark was invited in for a Coke and to watch some television. The afternoon passed pleasantly with a few laughs and some shared small talk, then Mark went home. They continued to see each other around school, had lunch together once or twice, then both graduated from junior high school. They ended up in the same high school where they had brief contacts over the years. Finally the long awaited senior year came, and three weeks before graduation, Bill asked Mark if they could talk. Bill reminded him of the day years ago when they had first met. “Do you ever wonder why I was carrying so many things home that day?” asked Bill. “You see, I cleaned out my locker because I didn’t want to leave a mess for anyone else. I had stored away some of my mother’s sleeping pills and I was going home to commit suicide. But after we spent some time together talking and laughing, I realized that if I had killed myself, I would have missed that time and so many others that might follow. So you see, Mark, when you picked up my books that day, you did a lot more. You saved my life.”

John W. Schlatter


*Message: We usually think that the only great activities like wining Nobel price or conquering space worth respecting and highly appreciating. In fact, each our gesture or activity, even the simplest has it meaning. In the story above, if Mark hadn’t helped Bill to pick up his books, talking and laughing with him, Bill would not be on the earth now.  So only by a simple gesture, Mark helped Bill realize the meaning of life so that he gives up killing himself. Mark saved Bill’life. The message from the story is that everyone should help others even it is a small thing because it may have a big meaning to others which we sometimes don’t realize .Like Martin Luther King, Jr.said:

“Everybody can be great . . . because anybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.”

Item3: Cartoon.

*Analysis: In the picture, there is two persons  playing a game to find who is stronger. One side is government support and his opponent is inflation. Inflation looks very strong with muscular arms while government seems to be weaker. He is so tired with his sweat running but he tries his best to win over inflation.

*Rhetorical device: Metaphor, irony and overstatement.

*Message: Inflation is still a very difficult exercise to governments. Governments have to find solutions to control inflation.

( Source:

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Posted by trên 19/09/2011 in Entry 1