RSS

Author Archives: dinhthuyduyen

Entry 3_Đinh Thùy Duyên

Item #1: 

Source: http://mia.com.vn/index.php?option=com_content&view=article&id=91%3Asukhacnhaugiuavanhoaphuongdongvaphuongtay&catid=35%3Athu-gian&lang=vi

Stereotype

– This picture shows the difference between the east and the west in their queuing culture. On the left side is the west who always stand in line to wait for their turn whereas the east always want to be the first and stand disorderly.

Item #2:

Source:http://www.skyscrapercity.com/showthread.php?t=1263377&page=89

– Discrimination

– The man in this picture is finding a roomate who is funny, generous and especially not a Thanh Hoa person.

Item #3: 

“Quyền” đánh vợ, ngoại tình của đàn ông và “nghĩa vụ” xin lỗi, chịu đòn của phụ nữ

Chị Lương Thị Thúy (HN) là công chức của một cơ quan bộ. Ở cơ quan chị là một cán bộ giỏi, cư xử đúng mực, ở gia đình chị là người vợ, người mẹ đảm đang, chịu thương chịu khó. Nhưng người tinh ý sẽ thấy hiếm hoi nụ cười xuất hiện trên gương mặt chị và thỉnh thoảng trên mặt chị lại có vết hằn đỏ của 5 đầu ngón tay đã được làn phấn dày che bớt. Chị Thúy thường xuyên bị chồng cho ăn bạt tai chỉ vì chị… quá ham học.

Ngày chị cầm quyết định cơ quan cử đi học thạc sĩ về bàn với chồng, chồng chị đã nặng nhẹ mặt mày không đồng ý chỉ vì lý do đơn giản: phụ nữ không cần học nhiều. Nhưng sau khi chị Thúy vẫn quyết tâm đi học, thì suốt quãng thời gian đó anh chồng nghĩ ra đủ chiêu trò hành hạ nhằm làm vợ nản chí. Nhiều hôm chị Thúy ngồi học mà nước mắt cứ chảy lã chã vì nghĩ đến cảnh con đỏ mắt chờ mẹ đón ở trường, còn bố vẫn đang zô zô với bạn ở quán bia.

Cao trào của sự việc là cái ngày chị Thúy nhận bằng thạc sĩ. Ngay tối đó, anh chồng gọi vợ vào buồng và túm tóc tát cho vợ hai cái tối tăm mặt mũi. “Cô đừng tưởng cái bằng thạc sĩ của cô là to mà khinh thằng này nhé”- anh ta tuyên bố. Khi chị Thúy kể lại câu chuyện này với mẹ chồng những mong bà chia sẻ thì mẹ chồng chị lại nói “Lỗi là ở con, con phải xin lỗi nó. Thử hỏi có thằng đàn ông nào nó chịu được cô vợ học cao hơn nó”. Còn mẹ đẻ chị thì cho rằng chức năng cao cả nhất của người vợ là làm vui lòng chồng con, chứ không phải học. “Đồng nát thì về câu Lôm. Con gái học lắm, nỏ mồm thì về ở với cha thôi con ạ ”, bà khuyên.

Source: http://www.phapluatvn.vn/doi-song/201111/dan-ong-co-quyen-danh-vo-ngoai-tinh-phu-nu-co-nghia-vu-xin-loi-chiu-don-2060832/

– Prejudice

– The woman in this story is treated unequally by her family because of a backward opinion that women have to follow men and have the responsibility of caring for their husbands and their children. They are even not allowed to study higher or have higher status than their husbands.

Advertisements
 
%(count) bình luận

Posted by trên 29/11/2011 in Entry 3

 

Entry 2_Đinh Thùy Duyên

Item #1: 

Children friendly advertisement

http://www.youtube.com/watch?v=ZHCuA0KnITY&feature=related

Components

Contents

1 Source Child friendly Australia
2 Target audience Adults, parents
3 Medium Internet, TV
4 Context Parents and children
5 Objectives Raise people’s awareness of their behavior in front of children.
6 Message General selling proposition What parents do can affect their children so they should make their influence positive.
Product attributes
Customer benefits Children will act politely and positively.
Personal values Our social will become better and more civilized with well-behaved people.
7 Message execution Description There are many dads and moms with their children besides. The things they do such as drinking alcohol, talking nonsense, treating others brutally and littering are all seen and done similarly by their children.
Execution styles (s)Rhetorical device (s) –         Slice of life, mood or image.
8 Evaluation This video contains a meaningful and educational message. It is successful in inspiring people to behave correctly.

Item #2: 

Internet advertisement

http://www.youtube.com/watch?NR=1&v=XQPIV4YA_08

Components

Contents

1

Source Reliance Anil Dhirubhai Ambani Group

2

Target audience Everyone

3

Medium Internet, TV

4

Context Husband and a fregnant wife

5

Objectives Encourage people to use internet.

6

Message General selling proposition If you use internet, you can communicate with the whole world whenerver and wherever.
Product attributes High speed, available every where
Customer benefits Easy to contact with others and easy to get information.
Personal values Closer people’s relationship, modernize people’s life.

7

Message execution Description There is a car racer having to live far away from his fregnant wife because he is at the race. Throughout his contest, he still keeps in touch with his wife, asking her about the baby. At the time when he is in a very serious competition, his wife sends him messages but he can not reply immediately. After several times questioning but not receive any answer, the racer’s spouse goes offline. Days after, he does not catch any news from her. This makes him feel very upset and worried. Then one day, he suddenly receives a video. That’s his baby who has just come into the world. The advertisement ends at the moment the racer holds  high his baby as his valuest reward, not the gold medal from the competition.
Execution styles (s)Rhetorical device (s) Mood or image, slice of life

8

Evaluation Touched, meaningful and successful.

Item #3:

Heineken beer advertisement

http://www.youtube.com/watch?v=yNAjFJMFVpI&feature=related

Components

Contents

1

Source Heineken beer

2

Target audience Everyone

3

Medium Internet, tv

4

Context Two males and one female in a bar

5

Objectives Introduce, popularize and sell Heineken

6

Message General selling proposition Drink heineken and you will have some advantages.
Product attributes Cool and fresh.
Customer benefits Slake your thirst, make you more attractive and more active.
Personal values You will become more socially attractive and more confident.

7

Message execution Description There is a man sitting in the bar. He is keeping a very attractive and beautiful woman in view and intending to approach her. Unfortunately, another sophisticated and fascinating man appears and starts flirting this woman. They talks joyfully. Then the first man call 2 bottles of Heineken beer, the woman’s attention immediately moves to him. His dream of being with her comes true.
Execution styles (s)Rhetorical device (s) Mood or image, slice of life, musical, humorous.

8

Evaluation Intersting, funny and successful.
 
4 phản hồi

Posted by trên 12/10/2011 in Entry 2

 

Entry 1_Đinh Thùy Duyên

Item #1: Poem

THANK YOU DAD

 

Dad,
A great many thanks for all you have done
Without you my life would not have begun
You have been there when I most needed you
You have helped to guide me my whole life through
We have shared both the good times and the bad
But most of all, thank you for being my dad
I love you.

Rhetorical devices:Rhyme: done – begun, you – through, bad – dad

Message: In a very real sense, each one of us, as humans beings, have been given unconditional love from our father. Therefore, this poem expresses the gratefulness of a child to his/her father for his greatl love.

  

Item #2: Story

SAND AND STONE

 

story tells that two friends were walking through the desert. During some point of the journey they had an argument, and one friend slapped the other one in the face. The one who got slapped was hurt, but without saying anything, wrote in the sand: “TODAY MY BEST FRIEND SLAPPED ME IN THE FACE.”

They kept on walking until they found an oasis, where they decided to take a bath. The one, who had been slapped, got stuck in the mire and started drowning, but the friend saved him. After the friend recovered from the near drowning, he wrote on a stone: “TODAY MY BEST FRIEND SAVED MY LIFE.”

The friend who had slapped and saved his best friend asked him, “After I hurt you, you wrote in the sand and now, you write on a stone, why?”

The other friend replied: “When someone hurts us, we should write it down in sand where winds of forgiveness can erase it away. But, when someone does something good for us, we must engrave it in stone where no wind can ever erase it.”

Rhetorical devices: Metaphor: sand (tolerance), stone (gratititude).

Message: People should learn to write their hurts in the sand, and to carve their benefits in stone. IT MEANS that they should appreciate the good things that others conveying to and forgive them for the bad ones.

Item # 3: Cartoon

Rheotical devices: Irony: The boy is too dependent on the Internet that he can not even do a simple addition by himself.

Message: People should not depend to much on the Internet, they should only use it as a source of reference.

SOURCES:

http://www.poemhunter.com/poem/free-form-thank-you-dad-father-father-father-father/

http://www.indianchild.com/sand_and_stone.htms

http://eslchestnut.wordpress.com/2011/07/04/technology-cartoons/

 
6 phản hồi

Posted by trên 19/09/2011 in Entry 1