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Entry_2

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Entry 2

Item 2: Rejoice Ad

Components

Contents

1.

Source Shampoo Chinese company – Rejoice

2.

Target audience Everybody

3.

Medium TV advertisement and internet

4.

Context In 2009 in Hong Kong

5.

Objective To sell and encourage people to buy Rejoice shampoo

6.

 

Messages

General selling proposition Use Rejoice, you have smooth hair and attract other people in all ways.
Product attributes Have a good scent and chemical elements that keep your hair specially distinguished from other people’s
Customer benefits To be charming and attractive with smooth hair and help to build a good relationship.
Personal values Sexual attraction, confidence and happiness

7.

 

Message execution

 

Description

In the wedding, the groom and the bride play a game with their friends. The groom is blindfolded to find his bride among all his girlfriends. At the end, he recognizes his bride by touching the girl’s silky and perfect hair.
Execution styles/ rhetorical devices Image, lifestyle, product symbol

overstatement

8.

Evaluation Emotional, interesting and impressive

Item 3:Rexona commercial

Components

Contents

1.

Source Rexona unilever

2.

Target audience Everybody

3.

Medium TV advertisement and internet

4.

Context In 2010

5.

Objective Raise viewer’s awareness of their body ordure and sell the product

6.

 

Messages

General selling proposition If you don’t use Rexona, your body excretes sweat that keeps people far away from you and makes you get out of attraction.
Product attributes Protect your body from the body ordure and too small to keep by your side (convenient)
Customer benefits Make your body become fresh and clean per day so that you are very active and confident.
Personal values Confidence and sexual attraction, peace in mind, comfortable life.

7.

 

Message execution

 

Description

A young woman enjoys banana then throws its own peel on the street. Unfortunately, she falls down because of treading in the banana peel. Simultaneously, her bag is casted on the skateboard which is running on the road. She rushes chasing her bag and meets a man keeping her bag in his hand. They look at each other passionately, but he feels a bad smell from her body. Accidentally, she got a tube of Rexona dropping from an unknown place. After using it, she becomes confident and attractive.
Execution styles/ rhetorical devices Mood/ image, humorous

Overstatement

 

8.

Evaluation Impressive, persuasive and easy to remember.

 

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3 phản hồi

Posted by trên 12/10/2011 in Uncategorized

 

3 responses to “Entry_2

  1. tranthixuan

    13/10/2011 at 15:40

    hi luong

    Generally you entry is interesting and suit to the requirement .however, i think about source you should add “company ” into your entry.you have good job.thank you for posting it

     
  2. phamthithanhthuy

    13/10/2011 at 15:56

    Among three items of your second entry, I like the first one most because it is not only attractive but also gentle and emotional. However, there is a small problem when you mention to the target audience of this advertisement. Does the shampoo company aim at everybody or mainly women? Generally, I think that the main target audience of this shampoo advertisement is young women not everybody as you think.

     
    • tathiluong

      14/10/2011 at 03:14

      hi thuy, i’m agreement with you partly. yet, all people can use the shampoo to make their hair smoother and smoother.

       

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