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Entry 2_ Đỗ Thị Thuý Hiền

12 Th10

Item1: “ZIN ZIN MILK” ADVERTISEMENT

http://www.youtube.com/watch?v=gq-c1fj9akM

Components Contents
1 Source http://www.youtube.com/watch?v=gq-c1fj9akMss
2 Target Audience Viet Nam young children
3 Medium (media) Broadcast on TV
4 Context Nowadays, recent years in Viet Nam
5 Objectives Introduce and sell products
6

Messages

General SellingProposition If you use zinzin milk, you are a friend of Zinzin as well as take advantages from using zinzin milk.
ProductAttributes  good and delicous
CustomerBenefit Good for healthIncreasing height
Personal Values Cute like zinzin
7

Messages Execution

Description Zinzin which is symbol of zinzin milk sings a interesting song with cute actions.
ExecutionStyle(s)/Rhetorical

Device(s)

–          Musical, fantasy and animated product symbol

.-          Symbol, overstatement

8 Evaluation Advertisement is very funny. It makes impression as well as attract young children by interesting song.

Item 2 : Beeline advertisement   

http://www.youtube.com/watch?v=wDUqot-JgYA

Components Contents
1 Source http://www.youtube.com/watch?v=wDUqot-JgYA
2 Target Audience All people in Viet Nam who use mobile phones.
3 Medium (media) Broadcast advertisement.
4 Context Nowadays, recent years.
5 Objectives Introducing and selling mobile sims.
6

Messages

General SellingProposition If you use beeline sims, you can talk comfortably without worry about money.
ProductAttributes Cheap, convenient.
CustomerBenefit Saving money.
Personal Values Have large society relationships, friendly.
7

Messages Execution

Description A chick is playing guitar in a show when his mobile phone rings. He asks “What is hot”. Then his chicken band and many cute chicks sing a song which has only 2 words “big zero”. After that, a man introduces  the content of “big zero” package for mobile phone. The final scene is that the chick is still talking to his friends although the show has finished.
ExecutionStyle(s)/Rhetorical

Device(s)

–          Musical, humorous, fantasy and animated product symbol.-          Symbol, overstatement.
8 Evaluation The advertisement is very funny and makes people remember the name of mobile package as well as important and main content. 

Item 3 : V-fresh milk advertisements

http://www.youtube.com/watch?v=WG07bx-Z8AY&NR=1

Components Contents
1 Source V-fresh company.
2 Target Audience All people in Viet Nam
3 Medium (media) Broadcast on TV
4 Context Nowadays, recent years.
5 Objectives Introducing and selling
6

Messages

General SellingProposition If you use V fresh, you can enjoy real orange milk
ProductAttributes Made from real oranges, good and delicious
CustomerBenefit Enjoying real milkGood for health
Personal Values Healthy, experiencing real feelings
7

Messages Execution

Description A crocodile is preparing to eat a duck and a chicken but he hears a romantic and emotional love story between them. The chicken and the duck love each other but the duck’s parents do not allow. The crocodile is moved to tears. After that, a man compares that love to real milk V-fresh.
ExecutionStyle(s)/Rhetorical

Device(s)

–          Mood/Image, spoke person, fantasy, humorous-          Metaphor, overstatement, symbol, irony.
8 Evaluation The advertisement is very funny and humorous, which attract audience and make them watch advertisement from the beginning to the ending.
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4 phản hồi

Posted by trên 12/10/2011 in Uncategorized

 

4 responses to “Entry 2_ Đỗ Thị Thuý Hiền

  1. phuonganhle

    13/10/2011 at 14:43

    your items are quite interesting. however, the sources of advertisements are not links where you see them. in my opinion, the source is the name of the company producing the product. besides, in the item 3, the ad doesn’t use spoke person execution style.

     
  2. nguyetmyni

    13/10/2011 at 15:31

    Dear Hien,
    I really like your items, they are very cute and funny. However, I think it would be better if they have english subtitles because we are studying English. Anyway, you did a good job with the analysations.

     
  3. nguyenlinhtrang

    13/10/2011 at 17:43

    I like the item three very much. It is very funny, especially alligator’s tear 🙂

     
  4. phamdieuthuy

    15/10/2011 at 01:14

    i like your items, especially the 3rd one. It’s very funny :D. however, i think that “Healthy, experiencing real feelings” should be of the “customer benefits” (although i haven’t find out the personal values yet). moreover, i don’t really think this ads uses the execution style of spoke man 😀 (because i think in the execution style of spoke man, there is someone interviews the customers about the product) 😀

     

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