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Entry 2: Nguyen Thi Cuc

12 Th10

Item 1: Advertising McDonalds

Source:

http://www.youtube.com/watch?v=y9ajRIgTJNA

Component

Contents

1

Source

McDonalds egypt

2

Target Audience

Everyone, especially young people

3

Medium (Media)

On TV and Internet

4

Context

In 2007 in Egypt

5

Objective

Introduce one of kinds of products and slogan “ I’m lovin’ it”.

6

Messages

General Selling Proposition

Slogan “I’m lovin’ it”-McDonalds combo. Loving McDonalds is more than lover

Product Attributes

Tasty, nothing can compare with(even the love).

Customer Benefits

You will have a good meal.

Personal Values

You will feel comfortable and safe when eating McDonalds, you can enjoy it in your way.

7

Messages Execution

Description

A boy and a girl are travelling in the boat. The white rose in her hand is falling into the sea. Suddenly, the man jumps and takes it back to her. He does everything for his lover such as go shopping, push the car for her. However they come to McDonald’s store, the man attacks the lover to have a McDonald combo set. Then he enjoys his meal alone.

ExecutionStyle(s)/

Rhetorical Devices

Humorous

Overstatement

Metaphor

Slice of life

8

Evaluation

Funny, interesting and successful

Item 2: Advertising Guinness beer

Source:

http://www.youtube.com/watch?v=-pgA8Z7lFVE&feature=fvwp&NR=1

Components

Contents

1

Source

Guinness beer

2

Target Audience

Most of people, especially for man

3

Medium (media)

Television ads.

4

Context

In 2009 in USA

5

Objectives

To selling the product (Guinness beer)

6

Messages

General selling proposition

If you use Guinness beer, you can became a  Guinness

Product Attributes

Stronger and ambitious

Customer Benifits

Making you feel confident.

Personal value

Confidence and strength

7

Message Execution

Description

The ad shows a group of men with full of strength does anything to bring “a world to life”. They overcome challenge s of environment to recreate the world

Execution Style(s)/Rhetorial Device(s)

Execution styles:

–        Fantasy

–        Musical

Rhetorical devices: overstatement

8

Evaluation

Meaningful and impressive

Item 3: Advertisement of Doublemint

Source: 

http://www.youtube.com/watch?v=liq0gek8Fpk

Components

Content

1

Source

Wrigley’s popular gum brands- Doublemint

2

Target audience

Everyone, especially, young people

3

Medium (media)

Television. Internet

4

Context

In 2008, a new version of the Doublemint jingle, introduced in 1960.

5

Objectives

Introduce a new cover of the product, a new slim pack.

6

Messages

General selling proposition

Bringing a new slogan “The taste is gonna move ya” and

Product Attributes

convinient,small and easy to bring, still remain its quality.

Customer Benefits

Fresh with peppermint, delicious taste,

Personal Values

Style, confidence, double pleasure

Messages Execution

Description

 Chris Brown is singing the pop song as well as he is dancing with Doublemint pack.

Execution  style(s)/ Rhetorical device(s)

Musical

Lifestyle

overstatement

8

Evaluation

Great success: the product is for young people.

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3 phản hồi

Posted by trên 12/10/2011 in Entry 2

 

3 responses to “Entry 2: Nguyen Thi Cuc

  1. phamthithanhthuy

    13/10/2011 at 14:43

    I really like the advertisement ” Guinness Beer” which is very interesting and impressional. I think that the Guinness Beer company can sell big amount of product by sucessfully convincing their customers by this advertisement.

     
  2. lethuthao

    13/10/2011 at 15:58

    I would like to leave some comments on your first advertisement. In general, i agree with your analysis. However, in my opinion, you should make the objective more clear : what the kind of product is ? Secondly, i think the personal values belong to the product, not customers. I think the personal values here are : the great taste of the food and its popular as you can see that there are a lot of customers in the restaurant.

     
  3. tranthanhngan

    13/10/2011 at 16:46

    I like your third item 🙂 yeah! because it’s very youthful and interesting. Your analysis is quite good, but it has some spelling mistakes 😉 so check it again, girl 😉

     

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