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Monthly Archives: Tháng Mười 2011

Entry 2_Mac My Ni Nguyet

1. TIO TEA

Components Contents
1. Source TIO TEA
2. Target Audience Young people
3. Medium (Media) TV ad
4. Context In 2011in Korea
5. Objective Introduce TIO TEA as a kind of new drink.
6. Messages General Selling Proposition Using TIO TEA can help you to release anger  and discomfort.
Product Attributes The taste and the smell of TIO TEA.
Customer Benefits Create better mood
Personal Values To become more comfortable
7. Message execution Description In high school yard, the female teacher gets angry with the male teacher because she misunderstands that he is in the relationship with a young school girl. The male teacher is in bad mood too cause the school girl keep silent all the time. He drinks TIO TEA to release his anger.
Execution Styles/ Rhetorical Devices – Spokes-person (the man speaks with angry voice)-Lifestyle (a life-like situation)

-Humorous (The facial expressions of the man are very funny and humorous)

– Metaphor

8. Evaluation Great success: Bringing great profit to the company and making TIO TEA become very popular.

Item 2: The SHILLA Duty Free Cosmetics 

Components Contents
1. Source The SHILLA Duty Free Cosmetics
2. Target Audience Young adults
3. Medium (Media) TV ad
4. Context In 2011in Korea
5. Objective Introduce The SHILLA DUTY FREE as a kind of cosmetics.
6. Messages General Selling Proposition Using The SHILLA Duty Free Cosmetics can help you to attract the people of the opposite sex.
Product Attributes The smell, color and quality of The SHILLA Duty Free Cosmetics
Customer Benefits To be more attractive
Personal Values To become more social attractive
7. Message execution Description A handsome man is kissing a beautiful woman because she is very attractive when using The SHILLA Duty Free cosmetics. The other man comes across and he is jealous with that lucky man.
Execution Styles/ Rhetorical Devices – Spokes-person (the man speaks the message of the CF)-Lifestyle

– Musical

8. Evaluation Great success: Bringing great profit to the company and making The SHILLA Duty Free Cosmetics become very popular.

Item 3: The UbyKotex Tampon

Components Contents
1. Source The UbyKotex Tampon
2. Target Audience Female
3. Medium (Media) TV ad
4. Context In 2011in the U.S
5. Objective Introduce the UbyKotex Tampon to the consumers.
6. Messages General Selling Proposition Using the UbyKotex Tampon can bring you comfort, confidence and relaxation.
Product Attributes The material and absorbency of the UbyKotex Tampon
Customer Benefits To be more comfortable and confident
Personal Values To become more social attractive
7. Message execution Description Two women, a lady and a young girl, are standing in a flower field and taking about the amazing protection of UbyKotex Tampon.
Execution Styles/ Rhetorical Devices – Spokes-person (the women speaks out the benefits of UbyKotex)- Musical

-Lifestyle

8. Evaluation Great success: Bringing great profit to the company and making The UbyKotex Tampon become very popular.
 
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Posted by trên 13/10/2011 in Entry 2

 

Entry 2: Nguyen Thi Cuc

Item 1: Advertising McDonalds

Source:

http://www.youtube.com/watch?v=y9ajRIgTJNA

Component

Contents

1

Source

McDonalds egypt

2

Target Audience

Everyone, especially young people

3

Medium (Media)

On TV and Internet

4

Context

In 2007 in Egypt

5

Objective

Introduce one of kinds of products and slogan “ I’m lovin’ it”.

6

Messages

General Selling Proposition

Slogan “I’m lovin’ it”-McDonalds combo. Loving McDonalds is more than lover

Product Attributes

Tasty, nothing can compare with(even the love).

Customer Benefits

You will have a good meal.

Personal Values

You will feel comfortable and safe when eating McDonalds, you can enjoy it in your way.

7

Messages Execution

Description

A boy and a girl are travelling in the boat. The white rose in her hand is falling into the sea. Suddenly, the man jumps and takes it back to her. He does everything for his lover such as go shopping, push the car for her. However they come to McDonald’s store, the man attacks the lover to have a McDonald combo set. Then he enjoys his meal alone.

ExecutionStyle(s)/

Rhetorical Devices

Humorous

Overstatement

Metaphor

Slice of life

8

Evaluation

Funny, interesting and successful

Item 2: Advertising Guinness beer

Source:

http://www.youtube.com/watch?v=-pgA8Z7lFVE&feature=fvwp&NR=1

Components

Contents

1

Source

Guinness beer

2

Target Audience

Most of people, especially for man

3

Medium (media)

Television ads.

4

Context

In 2009 in USA

5

Objectives

To selling the product (Guinness beer)

6

Messages

General selling proposition

If you use Guinness beer, you can became a  Guinness

Product Attributes

Stronger and ambitious

Customer Benifits

Making you feel confident.

Personal value

Confidence and strength

7

Message Execution

Description

The ad shows a group of men with full of strength does anything to bring “a world to life”. They overcome challenge s of environment to recreate the world

Execution Style(s)/Rhetorial Device(s)

Execution styles:

–        Fantasy

–        Musical

Rhetorical devices: overstatement

8

Evaluation

Meaningful and impressive

Item 3: Advertisement of Doublemint

Source: 

http://www.youtube.com/watch?v=liq0gek8Fpk

Components

Content

1

Source

Wrigley’s popular gum brands- Doublemint

2

Target audience

Everyone, especially, young people

3

Medium (media)

Television. Internet

4

Context

In 2008, a new version of the Doublemint jingle, introduced in 1960.

5

Objectives

Introduce a new cover of the product, a new slim pack.

6

Messages

General selling proposition

Bringing a new slogan “The taste is gonna move ya” and

Product Attributes

convinient,small and easy to bring, still remain its quality.

Customer Benefits

Fresh with peppermint, delicious taste,

Personal Values

Style, confidence, double pleasure

Messages Execution

Description

 Chris Brown is singing the pop song as well as he is dancing with Doublemint pack.

Execution  style(s)/ Rhetorical device(s)

Musical

Lifestyle

overstatement

8

Evaluation

Great success: the product is for young people.

 
3 phản hồi

Posted by trên 12/10/2011 in Entry 2

 

Entry_2

Entry 2

Item 2: Rejoice Ad

Components

Contents

1.

Source Shampoo Chinese company – Rejoice

2.

Target audience Everybody

3.

Medium TV advertisement and internet

4.

Context In 2009 in Hong Kong

5.

Objective To sell and encourage people to buy Rejoice shampoo

6.

 

Messages

General selling proposition Use Rejoice, you have smooth hair and attract other people in all ways.
Product attributes Have a good scent and chemical elements that keep your hair specially distinguished from other people’s
Customer benefits To be charming and attractive with smooth hair and help to build a good relationship.
Personal values Sexual attraction, confidence and happiness

7.

 

Message execution

 

Description

In the wedding, the groom and the bride play a game with their friends. The groom is blindfolded to find his bride among all his girlfriends. At the end, he recognizes his bride by touching the girl’s silky and perfect hair.
Execution styles/ rhetorical devices Image, lifestyle, product symbol

overstatement

8.

Evaluation Emotional, interesting and impressive

Item 3:Rexona commercial

Components

Contents

1.

Source Rexona unilever

2.

Target audience Everybody

3.

Medium TV advertisement and internet

4.

Context In 2010

5.

Objective Raise viewer’s awareness of their body ordure and sell the product

6.

 

Messages

General selling proposition If you don’t use Rexona, your body excretes sweat that keeps people far away from you and makes you get out of attraction.
Product attributes Protect your body from the body ordure and too small to keep by your side (convenient)
Customer benefits Make your body become fresh and clean per day so that you are very active and confident.
Personal values Confidence and sexual attraction, peace in mind, comfortable life.

7.

 

Message execution

 

Description

A young woman enjoys banana then throws its own peel on the street. Unfortunately, she falls down because of treading in the banana peel. Simultaneously, her bag is casted on the skateboard which is running on the road. She rushes chasing her bag and meets a man keeping her bag in his hand. They look at each other passionately, but he feels a bad smell from her body. Accidentally, she got a tube of Rexona dropping from an unknown place. After using it, she becomes confident and attractive.
Execution styles/ rhetorical devices Mood/ image, humorous

Overstatement

 

8.

Evaluation Impressive, persuasive and easy to remember.

 

 
3 phản hồi

Posted by trên 12/10/2011 in Uncategorized

 

Entry 2_Ta Thi Luong

Entry 2: Item 1

Components

Contents

1.

Source Vim company (spotless group)

2.

Target audience Primarily housewives who often keep their house clean

3.

Medium TV advertisement and internet

4.

Context A daughter and her mother in a Canadian prison.

5.

Objective To persuade people, especially housewife to use Vim for cleaning

6.

 

Messages

General selling proposition Use Vim for cleaning to leave the prison as soon as possible. Raising people’s awareness of using  Vim for saving time, thanks to that people can spend on taking care of  their family (children)
Product attributes Clean most tough stuff
Customer benefits Remove tough dirt without scratching or damaging surface and save time
Personal values A comfortable life

7.

 

Message execution

 

 

Description

A daughter goes to visit her mother who is cleaning the bathroom in a prison. She doesn’t know when her mother gets out of the bathroom because she has to clean the toughest dirt by an ineffective cleaning liquid.
Execution styles/ rhetorical devices Product symbol, life style

8.

Evaluation Personally, emotional and impressive.
 
4 phản hồi

Posted by trên 12/10/2011 in Uncategorized

 

Entry2- Phạm Thị Huyền

Item 1: Huggies nappy advertisement

http://www.youtube.com/watch?v=hCc2wJG-jPY

Components

Contents

1 Source Huggies company
2 Target Audience Baby
3 Medium (media) TV broadcasting
4 Context The world of babies (at the company, on the road and at home)
5 Objectives Create an strong impress and interesting feeling.

Introduce about the baby’s nappy.

6

Messages

General Selling Proposition Slogan: “ Hard day, soft nappy”. “Huggies, be happy”
Product Attributes Features of product: soft and dry.
Customer Benefits Babies using the Huggies nappy will be comfortable all the long day.
Personal Values Be happier, more confident and comfortable.

Always smile despite of  great difficulties.

7

Message Execution

Description The baby go to his company, his boss calls him to the room and reports to fire him angrily. He keeps smiling , arranges the personal implement and leaves the company. When he goes out, his car is being pulled by another van. He still smiles and walk to the home. Then, he drops the key to the corner so he lie down to the hammock. But he is completely in wet by water from the pipe in the garden.

He spends a  hard day with a big smile on his face thanks to Huggies nappy.

Execution Style(s)/ Rhetorical Devices Humorous, overstatement.
8 Evaluation It is a really attractive advertisement because of cute characters and interesting pilot.

Item 2: Heniken beer ad

http://www.youtube.com/watch?v=NOC2YxFeNFU

 

Components

Contents

1 Source Heniken company
2 Target Audience Everyone, especially men

 

3 Medium (media) TV broascasting

 

4 Context In a big house
5 Objectives Create an impress and truth on the customer, especially the men.
6

Messages

General Selling Proposition Slogan: “ Can just only be Heniken”.
Product Attributes Cool, fresh, buoyant, satisfied.
Customer Benefits Be happy and funny and satisfied like the men in the ad.
Personal Values Affirm value of yourself with a famous label product.

Affirm the estate of the strong side.

7

Message Execution

Description A group of women visit the house with full of comforts, but they are really overwhelmed with the room of imnumerous clothes, shoes and jewelly,so they shout happily . however , while they are shouting, they hear the other louder shout from another room. It turns into a group of men are shouting cherrily because of the room full of Heniken beer.
Execution Style(s)/ Rhetorical Devices Symbol (clothes or shoes smbol for the weak side and Heniken beer symbols for the strong side), pun(humorous).
8 Evaluation The ad attract the interst of men to use the product. More important, it can help them affirm the estate of strong side.

Item 3:  Trust condom ad

http://www.youtube.com/watch?v=nRV1DSj-nfU

 

Components

Contents

1 Source Trust condom firm
2 Target Audience Young people
3 Medium (media) TV broadcasting
4 Context On the street
5 Objectives Introduce impressively about the product

Make it popular

6

Messages

General Selling Proposition You can trust on the “ Trust condom”
Product Attributes Safety,touch but sensible
Customer Benefits Have a safety when using it
Personal Values  
7

Message Execution

Description On the street,It is raining. There is a charming  woman walking under the umbrella. On the opposite side, there is a handsome man. Everyone looks them admirely. Suddenly, it stops raining. She is going to put it into its cover. Unfortunately, it is blowed in wind. The man comes near and take a Trust condom from his pocket and cover it completely on her umbrella. Everybody is so surprised and supports him.
Execution Style(s)/ Rhetorical Devices Pun(humorous), overstatement.
8 Evaluation It makes an surprise to audience and improves the quality of the product.

 

 

 

 

 

 

 
2 phản hồi

Posted by trên 12/10/2011 in Entry 2

 

ENTRY 2_NGUYEN XUAN HOA

ITEM 1

Components

Contents

1

Source http://www.youtube.com/watch?v=KRbzJ0L1Zn8

2

Target audience Everyone

3

Medium (media) TV advertisement

4

Context In a classroom and the boy who is ignoring the lessons but is drawn attention of a car on the road..

5

Objectives  Introducing a new car and selling car

6

Message General selling proposition Calling for the consumption
Product attributes “ it’s the funny thing about the Porsche, the moment you know you want one, the moment you first own one. “
Customer benefits Owning a great car with the harmony in design and style
Personal values Excitement and pleasure, convinience and modernity

7

Message execution Description They boy who is fed up with the lessons are so interested in a car running on the road just after looking and listening to the engine that he decides to choose this car as his vehicle for 20 years later.
Execution styles (s)

Rhetorical device (s)

Demonstration , attraction

Overstatement

8

Evaluation Through a wise and sensitive way, this ad is very attractive and sucessful. It is just like a firm promise about the quality of the product for now and for the future.

 

ENTRY 2

 

Components

Contents

1

Source  http://www.youtube.com/watch?v=j82y0bmkZNw

Head & Shoulders Securities, Ltd.

2

Target audience Everyone

3

Medium (media) TV advertisement

4

Context A bride on the way to go to the church to attend her own wedding

5

Objectives  Introducing the effectiveness of using this kind of shampoo

6

Message General selling proposition Calling for more consumption
Product attributes A kind of shampoo
Customer benefits Not only owning a smooth, polished, black and long hair after using Head & shoulders, you will become more charming and attractive as well
Personal values “ Thanks to head & shoulders, you are being looked at”

7

Message execution Description On the way to the church, the bride who is sitting in the car are attracted by many people. Because she posesses such a smooth, long and black hair that many people lose themselves in that beauty, they even oject her wedding when the priest asks: “ if someone has and ojection, please say now or keep silence forever”. Almost people in the church rasies their hands.
Execution styles (s)

Rhetorical device (s)

Demonstration , Symbol (the hair of the bride)

Overstatement and irony

8

Evaluation Funny, impressive and Successful

ENTRY 3

 

Components

Contents

1

Source http://www.youtube.com/watch?v=DQVJkT-bvHE

BIORE

2

Target audience Girls who lack confidence because of pimble

3

Medium (media) TV advertisement

4

Context A beautiful girl received a mail from a boy who invited her to get on a date at school festival. Unluckily, she’s got a pimple on her face.

5

Objectives Selling products

6

Message General selling proposition Calling for more consumption
Product attributes With natural extracts, Biore gives you a clean, smooth and white shin
Customer benefits Eradicate pimple on the face and become more confident and attractve to enjoy life
Personal values Using this kind of skin care, you will never worry about pimple. Simultaneously, It also gives you a face radiant with smiles.

7

Message execution Description A girl is invited to school festival by a boy she really likes. However, she’s got a pimple on her face which makes her lack confidence to accept the invitation. Luckily, the boy sends her a product of BIORE. Thanks to this product, she owns a beautiful skin so that she can enjoy the date.
Execution styles (s)

Rhetorical device (s)

Demonstration , scientific

 

8

Evaluation In a sensitive and thoughtful way, this ad is very successful because it hits girls’ psychology which is that they always lack confidence in their appearance because of pimple

 

 

 
4 phản hồi

Posted by trên 12/10/2011 in Entry 2

 

Entry 2_ Đỗ Thị Thuý Hiền

Item1: “ZIN ZIN MILK” ADVERTISEMENT

http://www.youtube.com/watch?v=gq-c1fj9akM

Components Contents
1 Source http://www.youtube.com/watch?v=gq-c1fj9akMss
2 Target Audience Viet Nam young children
3 Medium (media) Broadcast on TV
4 Context Nowadays, recent years in Viet Nam
5 Objectives Introduce and sell products
6

Messages

General SellingProposition If you use zinzin milk, you are a friend of Zinzin as well as take advantages from using zinzin milk.
ProductAttributes  good and delicous
CustomerBenefit Good for healthIncreasing height
Personal Values Cute like zinzin
7

Messages Execution

Description Zinzin which is symbol of zinzin milk sings a interesting song with cute actions.
ExecutionStyle(s)/Rhetorical

Device(s)

–          Musical, fantasy and animated product symbol

.-          Symbol, overstatement

8 Evaluation Advertisement is very funny. It makes impression as well as attract young children by interesting song.

Item 2 : Beeline advertisement   

http://www.youtube.com/watch?v=wDUqot-JgYA

Components Contents
1 Source http://www.youtube.com/watch?v=wDUqot-JgYA
2 Target Audience All people in Viet Nam who use mobile phones.
3 Medium (media) Broadcast advertisement.
4 Context Nowadays, recent years.
5 Objectives Introducing and selling mobile sims.
6

Messages

General SellingProposition If you use beeline sims, you can talk comfortably without worry about money.
ProductAttributes Cheap, convenient.
CustomerBenefit Saving money.
Personal Values Have large society relationships, friendly.
7

Messages Execution

Description A chick is playing guitar in a show when his mobile phone rings. He asks “What is hot”. Then his chicken band and many cute chicks sing a song which has only 2 words “big zero”. After that, a man introduces  the content of “big zero” package for mobile phone. The final scene is that the chick is still talking to his friends although the show has finished.
ExecutionStyle(s)/Rhetorical

Device(s)

–          Musical, humorous, fantasy and animated product symbol.-          Symbol, overstatement.
8 Evaluation The advertisement is very funny and makes people remember the name of mobile package as well as important and main content. 

Item 3 : V-fresh milk advertisements

http://www.youtube.com/watch?v=WG07bx-Z8AY&NR=1

Components Contents
1 Source V-fresh company.
2 Target Audience All people in Viet Nam
3 Medium (media) Broadcast on TV
4 Context Nowadays, recent years.
5 Objectives Introducing and selling
6

Messages

General SellingProposition If you use V fresh, you can enjoy real orange milk
ProductAttributes Made from real oranges, good and delicious
CustomerBenefit Enjoying real milkGood for health
Personal Values Healthy, experiencing real feelings
7

Messages Execution

Description A crocodile is preparing to eat a duck and a chicken but he hears a romantic and emotional love story between them. The chicken and the duck love each other but the duck’s parents do not allow. The crocodile is moved to tears. After that, a man compares that love to real milk V-fresh.
ExecutionStyle(s)/Rhetorical

Device(s)

–          Mood/Image, spoke person, fantasy, humorous-          Metaphor, overstatement, symbol, irony.
8 Evaluation The advertisement is very funny and humorous, which attract audience and make them watch advertisement from the beginning to the ending.
 
4 phản hồi

Posted by trên 12/10/2011 in Uncategorized